Paul Holmes 15 Apr 2001 // 11:00PM GMT
LEXINGTON, April 10—Miller/Shandwick Technologies, a unit of Weber Shandwick Worldwide, has beaten out Blanc & Otus, Porter Novelli and sister company Weber Group to pick up the Segue Software account. Segue hopes to establish itself as the expert on e-business reliability for the global enterprise, and will work with Miller strategic message development, media and analyst relations, a comprehensive customer reference program, as well as major product launches throughout the year.
“We will be working with Miller/Shandwick Technologies on an aggressive program to accelerate and broaden industry recognition of Segue as the driving force and dominant player in e-business reliability,” said Bill Siegel, director of corporate communications. “Miller’s expertise with the media, industry analysts and marketplace will help us to build on and consolidate our position among C-level executives of the larger, global enterprises that Segue is targeting.”