PARIS — MSLGroup has promoted Anthony Poncier to head of social and digital for EMEA, three years after he joined the Publicis Communications agency in Paris.

MSLGroup's regional digital leadership was previously held by James Warren in London, who became strategic development director earlier this year, working with Publicis Communications clients on integrated campaigns and business growth.

Poncier joined MSLGroup in 2012 as EMEA digital transformation director and led MSL’s French social and digital team for the last three years. In his new role, he will work in partnership with social and digital leaders at MSL offices across the EMEA network to develop the regional practice offer to meet the evolving needs of clients and grow the business.  He will also be responsible for developing innovative products and services.

“I look forward to working closely with Anthony as a strong partner as we continue to build out MSL as one of the region’s strongest digital agencies,” said MSLGroup EMEA chairman Peter Steere.