Holmes Report 09 May 2012 // 11:00PM GMT
SAN FRANCISCO—Allison+Partners founding partners Scott Allison, Andy Hardie-Brown and Scott Pansky will shift to broader roles focused on overall strategic vision and growth initiatives for the firm, with day-to-day agency operations to be overseen by Jonathan Heit (pictured) who is promoted to president and senior partner.
A member of the Allison+Partners’ team since inception, Heit, based in the agency’s New York office, previously served as senior vice president, heading the firm’s digital media and technology practice.
New York general manager Anne Colaiacovo, Atlanta general manager Brian Feldman and San Francisco general manager Phil Carpenter, have each been promoted to senior partner. Working with Heit, they will focus on maintaining client service standards as the firm continues to scale, as well as new business acquisition and achieving agency financial goals.
Joining the management team as newly-named partners are Matthew Della Croce, managing director for the corporate communications practice; Cathy Planchard, general manager of the Phoenix office; and Larry Krutchik, a senior vice president in the social impact and public affairs practice groups.
In his new role as chairman and CEO, Allison will concentrate on the overall direction, expansion and evolution of the agency, including internal talent management, external relationship management and profile of the agency. Hardie-Brown, COO, will focus on the overarching strategic direction of the agency, including global expansion, talent acquisition and M&A. And senior partner Pansky will direct the agency’s strategy for big brand acquisition, ensure consistent cultural growth, guide professional development programing and lead the national cause marketing and core values programs.