Holmes Report 23 Feb 2012 // 12:00AM GMT
WASHINGTON, DC—Automotive public relations specialist Stratacomm, a subsidiary of Fleishman-Hillard, has been selected as public relations agency of record for Nissan North America. The firm will provide strategic counsel and a comprehensive array of communications services in support of the company’s US-based initiatives.
Key areas of focus include media relations, thought leadership, event and program management to help advance consumer awareness and preference for the Nissan brand across the United States.
“Nissan is clearly winning in the marketplace, so now is the ideal time to be more vocal in telling our story and with increased frequency,” says David Reuter, vice president, corporate communications, Nissan Americas, who says Stratacomm will “intensify Nissan’s communications efforts and further expose our story to a greater audience.”
In addition to its automotive expertise, Stratacomm will draw on its clean energy expertise to promote Nissan’s environmental leadership with the all-electric Leaf (pictured) and expanded lineup of forthcoming zero emission and other advanced vehicles.