Paul Holmes 25 Sep 2002 // 11:00PM GMT
LOS ANGELES-PainePR, one of the leading independent public relation firms on the west coast, has joined forces with Maya Marketing Communications to offer an integrated Hispanic-market communications strategy and programming service, including brand building, corporate positioning, crisis communications, and community relations.
MMC offers Hispanic, multicultural and international marketing communication expertise with offices in both Northern and Southern California, led by founding partners M. Lissette Flores and Ana Laura Rosandich. MMC specializes in communicating to local, regional and national ethnic consumer markets with a special focus on the diverse sub-markets that make up the Hispanic population.
"Our goal is to provide clients with an integrated, creative and strategic solution that enables them to communicate with the increasingly important Hispanic market," said David Paine, president and CEO of PainePR. "Our job is to help clients reach all their target audiences effectively, so we will integrate Hispanic communications as a discipline in as many relevant areas of our clients' businesses as possible."
Paine cited recent demographic surveys, which show the growing U.S. Hispanic consumer market boasts a base of nearly 33 million consumers. Experts estimate that Hispanic buying power will approach $1 trillion by 2010.
MMC has worked with major national brands including DIRECTV, Hyundai Motor America, McDonald's, Sears Roebuck & Co. and The Disneyland Resort.
PainePR represents DIRECTV, Suzuki Motor America, Toshiba America Medical Systems, Toshiba America Business Solutions, FileNET, Procter & Gamble, Polaroid and others.