Arun Sudhaman 18 Oct 2012 // 11:00PM GMT
NEW DELHI--Perfect Relations has secured PR duties from Airtel and Nokia in India.
For Airtel, India's largest mobile operator, Perfect is charged with the full range of its product and corporate PR duties. It is understood that the business was previously handled by MSL India.
Perfect Relations CEO Valerie Pinto told the Holmes Report that the firm would aim to support Airtel's repositioning as a lifestyle brand. "It's about moving towards a larger purpose of why you have a cellphone."
Airtel recently began the rollout of 4G services, which include broadband TV and games-on-demand. The telecoms giant has also partnered with Qualcomm and Huawei to launch India's first 4G smartphone, the Huawei Ascend.
For Nokia, meanwhile, Perfect takes on the brief previously handled by Fleishman-Hillard, overseeing product PR.
Nokia remains the mobile handset leader in India, with a 23 percent market share, although this has dropped considerably from the proportion that it previously commanded. The company has also been overtaken in the critical smartphone segment by Samsung.
Nokia's corporate PR remains handled by Six Degrees.
The wins come during a good year for Perfect Relations, which has also expanded its Google business to include corporate PR, added American Express' India PR remit, and secured new assignments from Essar.
Pinto said that the firm's focus on markets beyond India's urban cities is paying dividends. It appears that demand may also be fuelled by the shutdown of Vaishnavi Communications last year, another agency which had a strong pan-Indian network.