Jade Eckardt 05 Jun 2017 // 6:27AM GMT
NEW YORK — Global podcasting platform AudioBoom has retained Diffusion as its agency of record on an ongoing basis. Diffusion is tasked with driving awareness of AudioBoom's hosting, distribution and monetization capabilities for podcasters, advertisers and brands to boost US growth.
"Podcasts have come quite a long way over the past decade, evolving into an unstoppable force for advertising, content marketing and of course, a creative outlet. As the industry is still finding new ways to monetize, we needed a PR agency that could accurately communicate the value of our unique services that helps solve this issue. Diffusion demonstrated a strong command of ingenuity as well as clear accountability of results," said Stuart Last, COO of audioBoom.
AudioBoom receives over 60m listens each month, has over 16.5m users in the US alone and hosts nearly 2,800 active channels, including AP Press and NBC Sports. It is the only end-to-end podcasting platform in the US that also operates internationally, with offices across Europe, Asia and Latin America.
Kate Ryan, US managing director of Diffusion called audioBoom a one-stop-shop in the podcasting industry.
Diffusion's PR campaign will position audioBoom as the podcast platform of choice for brands and advertisers. The agency's objective is to demonstrate audioBoom's capability of hosting and delivering audio content through its network of listeners for maximum global reach, while providing a profitable monetization model for advertisers.
"The future of podcasting is undoubtedly bright. As a medium, it has the power to generate the attention of listeners in a very short amount of time. Compared to any other platform available, audioBoom offers a superior industry service and wider network of avid listeners across the world that are eager for more on-demand audio content, making their story a compelling one for us to tell," said Ryan.