Holmes Report 11 Aug 2013 // 6:53PM GMT
MIAMI—Former Facebook marketing director Randi Zuckerberg—currently CEO/founder of Zuckerberg Media and editor-in-chief of community site Dot Complicated—will be among the high-profile speakers at the second annual Global Public Relations Summit, which takes place in Miami from November 11-14 this year.
Zuckerberg joins a line-up of speakers shaping or charting the future of communications in the digital age, including authors Steven Berlin Johnson (Future Perfect and Where Good Ideas Come From) and Douglas Rushkoff (Present Shock: When Everything Happens Now) and communications industry leaders Martin Sorrell of WPP Group and Harris Diamond of Interpublic.
As an early executive at Facebook, Zuckerberg created and ran the social media pioneer's marketing programs. She also led the company's US election and international politics strategy and created Facebook's live streaming initiatives during the 2008 Presidential Inauguration. Randi was nominated for an Emmy Award in 2011 for her innovative coverage of the 2010 mid-term elections, which integrated online and TV coverage.
Since starting Zuckerberg Media, she has produced shows and digital content for BeachMint, The Clinton Global Initiative, Cirque du Soleil, the United Nations, Conde Nast and Bravo, and launched Dot Complicated, an online community “aimed at ‘untangling’ our modern, wired lives.” Her first book—also called Dot Complicated—will be published this fall.
For the Global Public Relation Summit, she has teamed with MSLGroup to conduct original global research on how social media has given women around the world new social, economic and emotional powers. That research will be discussed at a panel—featuring representatives from top social brands as well as leading social influencers—examining the implications for marketing directors.
The panel will explore the impact on brands of the 24/7 social connection and the emerging social norms that technology is creating. The experts will also address the new data on how women, armed with cutting-edge technology and social power, are leading a dramatic evolution of the shopping experience in surprising ways.