NEW YORK—Rick Gould, a CPA who has long focused on the public relations agency business, has re-launched GouldPartners, the firm he started in 2001, following an amicable spinoff from consulting firm SGP Worldwide.

The firm will be a total financial services firm with a focus on mergers and acquisitions, improving infrastructure, increasing profitability and building value for clients with an eye toward their ultimate sale. In addition to M&A counsel, services will include strategic planning, operations reviews, valuation, benchmark audits, billing rate reviews, key staff retention and other accounting, legal and CFO-style services needed to build a firm for an eventual sale.

Members of the firm will include Mike Muraszko, a partner with Gould at SGP Worldwide, who will be based in Los Angeles; Jennifer Casani (Denver); Donald Tipple (New York) and Don Bates (New York). All were formerly with SGP Worldwide. 

Gould will continue to work with Art Stevens on M&A deals for SGP Worldwide, formerly StevensGouldPincus.