MINNEAPOLIS—Carmichael Lynch Spong has added Lori Robinson as senior principal and director of its New York office. In her new role, Robinson will lead the New York office, where she will be responsible for providing client oversight, marketing, business development, staffing and office operations. Robinson will report to the firm’s managing director, Julie Batliner.
Robinson brings 20 years of agency marketing, business development and consumer group client experience to her role at Carmichael Lynch Spong. Most recently, she served as senior vice president, director of marketing and business development for Hill & Knowlton U.S. in New York, focused on developing and executing business strategies to elevate the US presence of the firm.
Prior to that, she oversaw the New York consumer division, working on clients including Colgate-Palmolive, Deloitte, Gap Inc., Haier North America, HSBC, Loders Croklaan Palm Oil, TomTom and Panasonic. Earlier in her career, Robinson held vice president posts at GCI and Edelman.