PHILADELPHIA—Media and entertainment giant Comcast Corporation has named D’Arcy Rudnay as chief communications officer, reflecting the expansion of her responsibilities to include leadership of Comcast’s brand, image, and reputation, and the additional complexity of the parent company’s communications functions following the NBCUniversal transaction.

Rudnay will remain responsible for all strategic communications for Comcast and will retain her title of senior vice president of corporate communications. She reports to David Cohen, executive vice president, and works closely on special projects with Comcast Chairman and CEO Brian Roberts.

“D’Arcy has done a fantastic job as the head of our Company’s communications function – leading strategic communications for the entire company and working with Comcast and NBCUniversal senior management and financial and investor relations teams to ensure that key messages are accurately and effectively communicated to customers, investors, media, the general public, and over 125,000 employees,” says Cohen.

Before joining Comcast in 2003, Rudnay served as vice president of corporate communications and media relations at Lincoln Financial Group. She previously served as vice president of communications and corporate identity at Advanta Corporation and as a communications manager for the Pew Charitable Trusts.