Maja Pawinska Sims 22 Feb 2018 // 3:00PM GMT
DUBAI — The big winners of the PRCA MENA Awards 2018, held this week in Dubai, were Seven Media and Brazen, winning two awards each.
Seven Media won Large Agency of the Year for the second year running, as well as best digital campaign for its work with Barasti.
Brazen won the Media Relations category with “Brazen gets behind the wheel with Careem” and was also named as Small Agency of the Year.
Ras Al Khaimah Tourism Development Authority won the In-house Team of the Year award, and the Regional Campaign of the Year went to Matrix PR for “Face It All With Himalaya”.
Lucy O’Brien, general manager and partner at FleishmanHillard, was named as the PR Leader of the Year, and Rising Star of the Year went to Lauren Brush, senior communications consultant at Active DMC.
Markettiers won the Results on a Budget trophy for its “IMG World of Adventures - Dino Time” campaign. Best B2B Campaign went to Toh for “Boom Supersonic – Heralding the New Jet Age”, and Best B2C Campaign was given to Hill+Knowlton Strategies for its “Arla Brand Launch”.
The Best Influencer Relations award was handed to BPG Cohn & Wolfe for its work on ‘Hotels.com’, and Weber Shandwick won Best Crisis Campaign for its “FAB Merger” work.
Best Integrated Campaign went to Impact Porter Novelli for “Centrepoint Family Clock: and the new Game Changer category was won by Edelman for its “SYFY- Channel Zero, no Ends House TV Series Launch” campaign.