Diana Marszalek 26 Nov 2019 // 11:48PM GMT
NEW YORK — Enterprise tech company LightStep has handed its public relations business to SourceCode Communications.
As the software developer’s communications agency of record, SourceCode is focused on messaging, thought leadership, developer relations, content development and media.
The partnership officially started in September. There was no incumbent agency.
“I’ve worked with SourceCode in the past and I know they’re the right partner for LightStep as the company continues its growth,” LightStep marketing VP Josh Soto said in a statement. “The agency’s ability to quickly grasp complex subject matter, develop messaging for technology and general audiences and continually execute is second-to-none. They’ve already shown their value and I know there’s more to come.”
LightStep was founded in 2017 to address the challenges faced by enterprises building and operating complex software at scale. Its products leverage distributed tracing technology — initially developed by a LightStep co-founder at Google — to offer observability to organizations adopting microservices or serverless at scale.