Holmes Report 23 Nov 2017 // 3:47AM GMT
MIAMI — Subway has hired Speyside Corporate Relations to provide PR support across Latin America as the US company aims to expand its presence across the region.
Speyside will lead Subway’s communications in Brazil, Mexico, Argentina, Colombia, and Chile, while also adding local support in 13 additional markets across Latin America and the Caribbean. The firm is tasked with building media relations and strengthening awareness and advocacy of Subway’s new global brand narrative.
"We are pleased to be partnering with Speyside and are confident their broad experience in the region will serve Subway’s communications goals well," said Isaac Juliao, Subway’s regional PR and CSR manager for Latin America and the Caribbean.
Subway's new brand positioning sees the company attempting to reframe itself as a natural, nutritional option focused on social and environmental consciousness. As the world's largest single-brand restaurant chain, Subway has approximately 45,000 stores located in more than 100 countries, although more than half of its outlets are located in the US.
Speyside president Chris Dobson added that the assignment would "challenge the way the world thinks about fast food."
Speyside’s regional operations span South and Central America and the Caribbean, with hub offices in Brazil, Mexico, Colombia, Peru, Chile, Venezuela, Argentina, and Miami.