Holmes Report 05 May 2012 // 11:00PM GMT
LONDON—Talk PR has launched a new division, Talk Global, to meet the unique and changing needs of global consumer brands and has added a global project for premium whisky brand The Macallan and its Masters of Photography initiative.
The firm’s new division specialises in providing strategic consultancy and fully integrated PR campaigns for global roll-out. The Talk Global team will work with clients to provide thought leadership, content creation, inspiration and ideas for communications.
According to Talk PR CEO Jane Boardman: “In today’s truly global marketplace there is an increasing demand from global clients for this strategic and centralised approach.”
Talk Global works hand in hand with Talk PR’s global boutique PR network SERMO, which includes 11 likeminded, independent consultancies particularly experienced and connected in the fashion, beauty and luxury lifestyle sectors. SERMO partners will work alongside the Talk Global team, offering local insighting and connections to inform overall global strategy.
The Talk Global division will be headed up by Talk PR’s managing director Helena Fisher, supported by board director Louise Greidinger, associate director Mai Amin and a dedicated account team of four specialist staff.
Talk PR has been appointed to work alongside The Macallan global team on international activation of the project, including strategic consultancy on a series of launch events in the Macallan’s key territories and the production of a global PR toolkit for key markets. The Macallan is planning a series of PR activities in key cities across Asia, Europe and the USA.
Other Talk Global clients include P&G Prestige, Femcare and Beauty brands, American Express and adidas by Stella McCartney.