Maja Pawinska Sims 17 May 2019 // 6:31AM GMT
LONDON — Talker Tailor Trouble Maker has picked up the consumer brief for the UK’s biggest diner’s discount scheme, Tastecard.
Following a recent round of investment, Tastecard is relaunching as an expanded membership offer, including cinema and days out as well as the restaurant discounts it has offered since it was founded as TasteLondon in 2006. Partner brands include premium burger chain Byron and Vue Cinemas, with members getting up to 50% off standard pricing.
The agency has developed Project Miley, an influencer and experience programme, and will kick off the campaign in June with a restaurant experience in London.
Gary Wheeldon, co-founder of Talker Tailer, said: “Tastecard is one of those brands where the fundamental product and service is incredible. It’s just the means of communication that have changed. We continue to be lucky to work with brands that are excited about the potential for change and understand that risk-taking is fundamental to survival.”
The agency has also won online men’s fashion brand Jacamo, which was one of the first mainstream fashion brands to offer a wider range of sizing. The agency’s brief is to make the brand – whose face is former international cricketer Freddie Flintoff – relevant as other online retailers and high street stories increase their plus-size offer.
Wheeldon said: “When Jacamo first started, one size fits all was basically bull. It saw a space in the market to help men become more stylish and rip down the barriers mainstream culture had created. The clothes are beautifully tailored and we look forward to creating some scene-stealing work with them over the coming year.”
Tastecard and Jacamo join other brands including Deliveroo, Burger & Lobster, Pride in London, Poundland and King of Shaves on the roster at Talker Tailor, which is three years old this week.