SHANGHAI—Text 100 China has formed a strategic partnership with social media marketing company Verawom. The two companies will work together to deliver digitally focused, communications campaigns for clients.

Verawom, a pioneer in specialist social media marketing in China, specializes in social media marketing strategy, viral video marketing, event marketing, micro-blog management, search engine optimization, and basic word-of-mouth communication and is currently helping brands, such as FIAT, Kinston, Casio and Uni-President, to optimize their presence in the digital world.

According to TT Yang, managing director, Text 100 China, “The communications landscape has evolved so rapidly over the past couple of years. Nowhere is this more true than China, where internet usage continues to grow rapidly. As over 80 percent of our clients are working with us on some level of social media engagement, this partnership gives our clients access to a broader range of skills and equips us to provide comprehensive solutions, from communication strategy all the way to creative production, community cultivation and real time monitoring.”