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Says Booklist, "Johnson and Simring acknowledge up front that it is "next to impossible" to eliminate existing bias. They hope, instead, to give people the skills necessary to avoid or eliminate situations in which racial misunderstandings can result. The authors developed the Racial Intelligence Quotient to help diagnose difficulties in "negotiating diversity encounters," and they explain their eight-step process for communicating effectively across racial lines. They discuss the "language of race" and contrast overt, covert, and accidental racism."
Article tags
Consumer Marketing-Multicultural Marketing
