Maja Pawinska Sims 18 May 2018 // 2:52PM GMT
LONDON — Travelex Currency Solutions has appointed tech PR firm CCgroup as its global PR agency of record. The agency will work with its partners, including Feintuch Communications in the US, to establish Travelex as a global fintech giant and support its sales with financial institutions.
The company, which has a 140-year heritage in foreign currency exchange, previously worked with Hotwire, which won its paid, earned and owned brief for the UK, US, the Netherlands and Germany in 2016.
CCgroup and its partners will be delivering an integrated marketing communications programme for Travelex to boost its profile in the fintech sector among influencers, as well as using content marketing and earned, paid and shared tactics to secure leads with target institutions.
Kat Kalinina, global head of public relations at Travelex, said: “We’ve built a platform that allows consumers to instantly access and send money anywhere in the world through their trusted financial institution without complexity. In a complex and fast-paced market, we need a PR agency with the specialist expertise to hit the ground running; the CCgroup team has demonstrated they can combine creative strategies with implementation to meet our business objectives.”
Daniel Lowther, head of fintech at CCgroup, added: “With the business already securing new contracts with banks across the globe, it is critical that Travelex’s market position and reputation reflects this new direction. With a unique pedigree, market leading technology, and industry altering deals around the corner, we’re thrilled to be working with one of the most recognised fintech brands on the planet.”
In New York, Feintuch Communications president Henry Feintuch said: “We relish the challenge of supporting this well-known financial brand as it transforms into a cutting-edge fintech with a broad product portfolio serving banks, financial institutions and consumers.”
CCgroup has also recently won two other tech accounts: MLL Telecom, a provider of secure managed network services to the public sector, which is helping NHS organisations meet the requirement of being connected to the new Health and Social Care Network by 2020, and Swedish fibre broadband provider VXFIBER as it launches in the UK.