Holmes Report 24 May 2011 // 11:00PM GMT
BANGALORE: United Breweries Limited (UBL), the company behind Indian beer brand Kingfisher, has handed its national PR account to PR Pundit following a competitive review.
PR Pundit takes charge of UBL’s beer brand portfolio, previously handled by H&K IPAN. Kingfisher is India’s largest selling beer, while the company’s other beer brands include UB Export, Kalyani Black Label, Sand Piper and Zingaro.
UBL, which functions as the beer brewing arm of Vijay Mallya’s United Breweries Group, accounts for more than 50 percent of India’s beer market, ahead of second-placed SABMiller.
“We were looking for a young and enthusiastic PR partner with an understanding of the alcobev market for all our beer brands who would be able to support our consumer centric communication requirements,” said UBL marketing SVP Samar Singh Sheikhawat.