Paul Holmes 20 Jan 2003 // 12:00AM GMT
NEW YORK—Mike Moran, who is retiring from his post as chief communications officer for the United States Olympic Committee at the end of the month, will join Edelman in a consulting capacity. Moran will work with Edelman’s sports and entertainment group in a variety of areas and chair its Olympic practice.
Edelman has a long history of involvement with the Olympic Movement. Its Montreal office handled media relations for the 1976 Olympic Games; and the firm has developed and executed sponsor programs both in the U.S. and around the world during the past eight Olympiads,. Most recently, at the Salt Lake Winter Games, Edelman managed communications programs for Samsung Electronics and The Home Depot, helped create the marketing plan for Office Depot, and managed the communications for bronze medalist Michelle Kwan.
“Mike Moran is one of the most respected and talented people in our business,” says Peter Land, general manager of the sports and entertainment group. “Edelman’s Olympic heritage and expertise is well-known, but Mike’s involvement can take us to the next level.”
Since joining the USOC in 1979, Moran has directed the organization’s public relations and media efforts and acted as the organization’s chief spokesman. He coordinated the USOC’s strategies, responses and programs that dealt with the news media and the American public through 13 Olympic Games, two Olympic boycotts, and numerous controversies and crises.
“My goal after retiring from the USOC was to stay close to the Olympic movement in a sports communications role, and the chance to join Edelman is a great fit,” said Moran. “Edelman’s long association with the Olympic Games, the media and sponsors speaks for itself, and I am thrilled to be able to help in a variety of ways while maintaining my home base in Colorado Springs with my wife.”