LONDON—John Doe, the lifestyle public relations and content firm launched two years ago by JCPR and Shine veteran Rana Reeves, has been appointed by Vauxhall Motors as the exclusive retained consumer PR agency across the company’s brand and product briefs within the lifestyle press.

The appointment followed a pitch process led by Vauxhall Motors manager of consumer communications Wendy Towler.

According to Towler: “John Doe won the business for a number of reasons. Firstly, they demonstrated a fantastic understanding of our business, the brand and the product and how this fits in the wider lifestyle press and British Culture and secondly, they communicated this understanding with a massive amount of creativity, enthusiasm, logic and a thirst to work with us at Vauxhall.”

John Doe’s appointment is with immediate effect.