NEW YORK — Verizon subsidiary Oath, created last year as an umbrella  for Yahoo and AOL, has brought former NFL exec Natalie Ravitz on board as its first head of communications.

In the newly-created role of CCO and chief storyteller, Ravitz will lead Oath’s global communications. Based in Oath’s New York office and reporting directly to CEO Tim Armstrong, Ravitz will oversee corporate brand marketing, internal communications, public relations, executive positioning, corporate social responsibility and public policy communications.

Ravitz joins from the NFL, where she served as senior VP of communications through the most recent Super Bowl in February. Previously, she was 21st Century Fox and News Corp.’s chief of staff and senior VP strategy.

Her earlier experience includes working as the New York City Public School’s communications director, former US Sen. Barbara Boxer’s deputy chief of staff and the late US Sen. Paul Wellstone’s press secretary.

“Oath is an innovative young company being built around incredible platforms and brands in media and tech, with the great advantage of being part of the Verizon family,” Ravitz said. “I’m excited to help Oath tell that story in new ways and to new audiences.”