HO CHI MINH CITY — Vero has opened a digital-focused office in Vietnam, furthering the agency’s operation throughout Southeast Asia.

The Vietnam office is staffed with managers, creatives and planners, all with digital expertise, as well as specialists in media and influencer relations. Vero Vietnam is already working on research projects, including one that looked at the impact influencer marketing has on millennials in Ho Chi Minh City and Hanoi.

“In Vietnam, earned attention remains at the core of what we do, and we are seeking to generate impact for our clients through great creative and great digital capabilities,” said Raphael Lachkar, director of the new office. “We are pleased to announce a wide array of digital services in addition to the existing public and media relations offering we have in Vietnam.”

Opening a Vietnamese office is the latest step in Vero’s expansion across the region. Vero has offices in Thailand, Myanmar and Indonesia, which will have its official launch later this year.