Holmes Report 18 Aug 2012 // 11:00PM GMT
NEWBURY—Vodafone Group has appointed Text100 as its global agency to support business-to-business communications campaigns across Europe, Asia/Pacific, Africa and the US.
The appointment is the outcome of a worldwide agency review and subsequent competitive tender process led by group communications director Matt Peacock and head of enterprise and industry analyst communications Nicola Rossi.
The review was revealed by the Holmes Report earlier this year. Text 100 saw off competition from several multinational agency networks to scoop the business.
Text100 will provide strategic planning, global campaign management and local tactical support for B2B initiatives targeting a wide range of enterprise audiences—from SoHo and SMEs to large government/public sector clients and multinational corporations—in more than 70 markets. Enterprise accounts generate a quarter of Vodafone Group's global revenue, and the company now serves more than 30 million business customers around the world.
Says Peacock: “Text100 combines deep sector knowledge and an established global network with a highly creative and integrated approach to enterprise communications."
The appointment specifically relates to support for Vodafone Group’s B2B communications at a global level. There are no changes to local agency relationships, which support Newbury-based Vodafone UK.
Separately, Vodfaone has ended its decade-long relationship with Indian AOR Genesis Burson-Marsteller, and shifted the lucrative business to Adfactors, following a review that also included Text 100, IPAN Hill + Knowlton, and Ogilvy PR.