Holmes Report 06 Jan 2013 // 12:00AM GMT
SAN FRANCISCO—W2O Group, parent company of healthcare public relations and digital communications firm WCG, has launched BrewLife, an integrated marketing agency that will help clients—particularly entrepreneurial and start-up firms companies in the life science, healthcare, technology and consumer packaged goods industries—craft and communicate competitive, differentiating and defining positioning, messaging and branding.
“As we have grown over the years to meet the evolving needs of our client base, we also recognized the need to focus on and tailor an approach and services for the type of clients that got us here, many with game-changing technology and offerings and an entrepreneurial spirit who value strong brand and corporate communications to create competitive advantage, differentiation and share of voice in a crowded marketplace,” says Jim Weiss, W2O Group’s founder, chairman and CEO.
BrewLife will leverage W2O’s proprietary approach and its mix of data analytics to identify and prioritize key influencers and audiences and deliver highly targeted strategies, creative ideation and execution. According to managing director Paul Laland, “BrewLife will cater to the unique and specific needs of emerging and re-emerging companies to bring their stories to life by infusing them with a compelling voice that is distinct and authentic.”