Holmes Report 23 Mar 2014 // 5:14PM GMT
SINGAPORE—Waggener Edstrom’s digital innovation unit, Studio D, has launched a new real-time influencer intelligence solution for Asia-Pacific called Fluid Influence.
Developed with the agency’s regional insight & analytics practice, the proprietary intelligence solution tracks and analyses the real-time reach, relevance, and popularity of brand and corporate influencers. One of the new solution’s key features is that it defines and tracks influence, not simply based on the quality of an influencer’s own online presence and network, but through a combination of additional data points across global and local earned and social media channels.
The agency’s new influencer solution is accessible as a custom, real-time dashboard to brand and corporate communications teams and can be made available on mobile devices and the web.
According to Zaheer Nooruddin, VP and APAC digital lead: “Today, influencers are a key force within any integrated communications and marketing strategy. Having fluid access to data about digital and real-world influencers allows our clients to make even more effective planning decisions.”