Holmes Report 08 Feb 2013 // 12:00AM GMT
PARIS--Taxi-hailing smartphone app Taxibeat has hired Waggener Edstrom to support its launch in France.
The app initially launched in the startup's home market of Greece in mid-2011, before expanding to Brazil, Norway and Romania. Its French debut was announced at LeWeb 2012.
Waggener Edstrom is charged with leading integrated communications, driving brand awareness of Taxibeat in the French market.
As we expand internationally and grow our presence in new markets such as Paris, we needed a passionate agency, with strong global capabilities who understood our vision.” said Nikos Drandakis, CEO and founder at Taxibeat.
The Taxibeat app enables users to locate taxis, select the driver of their choice and rate them once the ride is over. The company believes that its service improves taxi customer service, in comparison to competitors such as Hailo and Uber.