Diana Marszalek 08 Jan 2018 // 12:00PM GMT
NEW YORK — Bolstering its data and analytics capabilities, Weber Shandwick has named new leaders with expertise in that area for its Dallas and Minneapolis offices — Jennifer Cho and Lorenz Esguerra respectively.
Cho and Esguerra will both formally serve as executive VP and general managers. In announcing the hires, Weber Shandwick said Cho and Esguerra were brought onboard for their experience in data-driven marketing and creative, which will help the agency provide more deeply integrated services.
The duo replace the firm's previous GMs — Neil Nowlin in Dallas, who has left Weber Shandwick, and Eric Pehle in Minneapolis, who is moving into a senior client role at the firm.
Cho, who for more than a decade has worked in business development and integrated marketing, most recently led business development for FISH, the Dallas experiential marketing tech firm. Earlier experience includes co-founding a music production company and spearheading marketing for a medical training firm.
Esguerra has been in marketing for 20-plus years, most recently serving as managing director of Minneapolis’ Colle McVoy. He has held leadership positions at BBDO, Proximity and Blast Radius.
“As we see the impact that data-driven, integrated marketing and communications approaches have on advancing our clients’ businesses, we are building leadership teams with the skills and experience that are taking that work to the next level,” said Sara Gavin, president of Weber Shandwick North America. “The diversity of expertise that Jennifer and Lorenz bring to these roles will undoubtedly up-level what we deliver to clients in those markets and beyond.”