NEW YORK — Boosting its West Coast presence, Weber Shandwick has added three senior leaders with expertise across data and analytics, planning and integrated media.

The new hires are Kristin Marlow and Liz Keller, both of whom are based in San Francisco, and Reese McGillie, who will work out of Seattle.

Marlow and Keller both join as executive VPs, two newly created roles. Marlow will be Weber Shandwick West’s digital innovation lead and integrated media co-lead. She most recently led SapientRazorfish’s media practice. Keller will lead planning & insights across the Western region. She joins from Flipside, a Weber Shandwick company based in London, where she was head of strategy for the last two years.

McGillie (pictured) has also taken on a newly created role. She will serve as a senior VP and head of analytics in the West, as which she will have regional oversight of data and analytics innovations and offerings across the region. She brings nearly 20 years’ experience that includes most recently serving as head of experience analytics at Merkle.

“Bringing in exceptional industry talent to help lead Weber Shandwick in the West is reflective of our acceleration and our continued investment in key growth areas from data & analytics to integrated media,” said Luca Penati, president of Weber Shandwick West, which covers San Francisco, Silicon Valley, Seattle and Los Angeles. “Reese, Liz and Kristin each have extensive expertise in the respective and expanding solutions areas that our clients require.”