PARIS--The World Water Council has appointed Grayling to develop its media and digital strategy in the run-up to the 6th World Water Forum.

The event, held in Marseille next month, aims to help raise the profile of worldwide water issues. Over 30,000 participants from 182 countries took part in the last World Water Forum, which took place in Turkey in 2009.

Grayling’s corporate and public affairs teams in both France and the UK will work with the World Water Council, co-organiser of the World Water Forums, to raise awareness, attract participants and promote the Council during the Forum.

"Grayling brings its specialist expertise in sustainability and environmental issues combined with our core strengths in communications, PR and social media," said Grayling CEO Michael Murphy. "I have no doubt our team will bring real passion to the partnership in support of this global cause.”

The World Water Council was established in 1996 in response to increasing concern from the global community about world water issues. Its mission is to promote awareness, build political commitment and trigger action on critical water issues.