Holmes Report 27 Jan 2019 // 3:18AM GMT
The Holmes Report's Arun Sudhaman sits down with a trio of senior marcomms leaders at the 2019 World Economic Forum at Davos, discussing the event's enduring significance, along with the challenges facing the established world order. First up, PMI communications SVP Marian Salzman discusses her surprising decision to join 'big tobacco' after a lengthy stint leading advertising and PR agencies. Salzman is followed by UN World Food Programme communications director Corinne Woods, who explores her organization's marketing challenges, along with the benefits Davos brings for NGOs. Finally, Davos veteran and TCS CMCO Abhinav Kumar joins the show to provide his reflections on this year's event and the continuing perception gap that plagues the World Economic Forum.