The Top 15 Crises Of 2017: Part 3 Of 3
Logout | My Account | Premium Content
Follow Us
Please refer to our Privacy Policy for important information on the use of cookies. By continuing to use this website, you agree to this.
Charting the future of public relations
Menu
Latest Longreads Focus Rankings & Data Events & Awards Agency Playbook
Latest
NewsNews

The latest PR news from the Holmes Report.

OpinionOpinion

Opinion and commentary from the Holmes Report.

PodcastsPodcasts

The Holmes Report's Echo Chamber PR show lifts the lid on key stories and trends.

VideosVideos

Latest video interviews and campaigns from the Holmes Report.

Longreads
Premium ContentPremium Content

Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.

AnalysisAnalysis

Industry-leading analysis of the PR stories that matter.

Profiles & InterviewsProfiles & Interviews

Up close and personal with leaders from the marketing and PR worlds.

Research & TrendsResearch & Trends

Keeping up with the latest thinking on PR industry expansion.

Focus
CannesCannes

Coverage of the Cannes Lions from the Holmes Report in association with ICCO.

DavosDavos

Coverage of the World Economic Forum in Davos.

Crisis ReviewCrisis Review

The Holmes Report's annual analysis of the top reputation crises to rock the corporate sector.

Trend Forecasts

The Holmes Report's annual forecast of trends that will impact the PR world in the year ahead.

Diversity & InclusionDiversity & Inclusion

Diversity & inclusion trends, views and analysis from the Holmes Report.

CreativityCreativity

Creative work, trends and views from the global public relations industry.

In2 Social & DigitalIn2 Social & Digital

Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.

TechnologyTechnology

Our coverage of key technology PR trends and challenges from around the world of digital communications.

ConsumerConsumer

From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.

CorporateCorporate

Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website The Holmes Report. Subscribe today!

Employee EngagementEmployee Engagement

The Holmes Report's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.

Sports Marketing Sports Marketing

Sports PR news, diversity & inclusion trends, views and analysis from the Holmes Report. Subscribe today for the very latest in the world of sports communications.

Rankings & Data
Global PR Agency RankingsGlobal PR Agency Rankings

The Holmes Report's definitive global benchmark of global PR agency size and growth, new for 2018.

Agencies of the YearAgencies of the Year

The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.

Influence 100Influence 100

The world's 100 most powerful corporate communicators.

Innovator 25Innovator 25

The Holmes Report profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.

Global Creative IndexGlobal Creative Index

The most creatively awarded PR campaigns and agencies in the world.

Creativity in PRCreativity in PR

In-depth annual research into the PR industry's efforts to raise creative standards.

The Holmes Report Book The Holmes Report Book

World PR ReportWorld PR Report

The key global benchmark of PR agency rankings, industry size and global trends.

Events & Awards
SABRE AwardsSABRE Awards

The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.

PRovoke: Global PR SummitPRovoke: Global PR Summit

The biggest PR conference of the year, a high-level forum designed for senior practitioners to address the critical issues that matter most.

IN2 Innovation SummitIN2 Innovation Summit

Exploring the innovation and disruption that is redefining influence and engagement.

Agencies of the YearAgencies of the Year

Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.

RoundtablesRoundtables

Bringing together in-house comms leaders with PR firms to discuss critical global issues.

Agency Playbook
Agency PlaybookAgency Playbook

The PR industry’s most comprehensive listing of firms from every region and specialty

All JobsAll Jobs

Find the latest global PR and communications jobs from the Holmes Report. From internships to account executives or directors. See all our PR jobs here.

Sponsored Content Sponsored Content

Content from the Holmes Report's premium partners.

The Partner Series

The Holmes Report's editorial series published in collaboration with partners.

Home Longreads The Top 15 Crises Of 2017: Part 3 Of 3
The Top 15 Crises Of 2017: Part 3 Of 3
Holmes Report
Holmes Report
News and insights from the global PR industry

The Top 15 Crises Of 2017: Part 3 Of 3

Our Crisis Review concludes with P&G, Pepsico, Samsung, Uber and United Airlines.

Holmes Report 05 Feb 2018 // 1:35AM GMT

The Top 15 Crises Of 2017: Part 3 Of 3
Article tags
United Airlines Uber Samsung Pepsico P&G Premium Content Longreads H+K Strategies Crisis Review Crisis PR Crisis APCO Worldwide Analysis 2017 Review

Premium content

This article requires a subscription to our premium content service. This is very simple — US$199 per year for unlimited access to all of our premium content, which includes our industry-leading analysis, longreads and opinion.

SIGN UP

Login

Your subscription seem to have expired you need to signup again, click "SIGN UP" button above.

Forgotten password?

Reset password

A new password has been sent to your inbox. Once you have this click the back to login button below to return to the login form and enter these details.
Enter your email address below and click to reset to send a new password to your inbox. Contact us for any queries

Cannot reset the password, please contact support.

Back to login form
News direct to your inbox
Premium Content
Premium Content
Hong Kong & Uber: Breaking Down The Week's Winners & Losers
Hong Kong & Uber: Breaking Down The Week's Winners & Losers
Holmes Report
// 26 Nov 2019
Premium Content
Prince Andrew & The Female Company: Breaking Down The Week's Winners And Losers
Prince Andrew & The Female Company: Breaking Down The Week's Winners And Losers
Paul Holmes
// 20 Nov 2019
Premium Content
Can Responsible Companies Do Business With China?
Can Responsible Companies Do Business With China?
Paul Holmes
// 14 Oct 2019
Premium Content
Analysis: Can America's Top CEOs Save Capitalism?
Analysis: Can America's Top CEOs Save Capitalism?
Paul Holmes
// 26 Aug 2019
Premium Content
The New Generation Of Employee Activism Hits Ogilvy
The New Generation Of Employee Activism Hits Ogilvy
Paul Holmes
// 29 Jul 2019
Premium Content
Cannes: Ranking the 2019 PR Gold Lions Winners
Cannes: Ranking the 2019 PR Gold Lions Winners
Paul Holmes
// 01 Jul 2019
Premium Content
The Week's Winners And Losers: Barilla And Uber
The Week's Winners And Losers: Barilla And Uber
Paul Holmes
// 15 May 2019
Premium Content
The Week's Winners And Losers: Two Trump Attorneys
The Week's Winners And Losers: Two Trump Attorneys
Paul Holmes
// 24 Apr 2019
Premium Content
Walmart And Boeing: Breaking Down The Week's Winners And Losers
Walmart And Boeing: Breaking Down The Week's Winners And Losers
Paul Holmes
// 17 Mar 2019
Premium Content
Michael Cohen And YouTube: This Week’s Winners And Losers
Michael Cohen And YouTube: This Week’s Winners And Losers
Paul Holmes
// 04 Mar 2019
View All
The Agency Playbook

The Agency Playbook

The PR industry’s most comprehensive listing of firms from every region and specialty.

REGISTER LEARN MORE
Longreads
Premium Content
Hong Kong & Uber: Breaking Down The Week's Winners & Losers
Hong Kong & Uber: Breaking Down The Week's Winners & Losers
Holmes Report
// 26 Nov 2019
Analysis: Olympic Deal Sees Airbnb Make Case To Sceptical Asian Regulators
Analysis: Olympic Deal Sees Airbnb Make Case To Sceptical Asian Regulators
David Blecken
// 25 Nov 2019
Premium Content
Prince Andrew & The Female Company: Breaking Down The Week's Winners And Losers
Prince Andrew & The Female Company: Breaking Down The Week's Winners And Losers
Paul Holmes
// 20 Nov 2019
Innovator 25 2019: Communications Changemakers In Asia-Pacific
Innovator 25 2019: Communications Changemakers In Asia-Pacific
Arun Sudhaman
// 19 Nov 2019
2019: Weber Shandwick And P&G Repeat Atop Global Creative Index
2019: Weber Shandwick And P&G Repeat Atop Global Creative Index
Arun Sudhaman
// 06 Nov 2019
View All
Innovator 25 — 2018

Innovator 25 — 2018

Profiles: North America, EMEA, Asia-Pacific
Latest
Ogilvy Promotes South Africa COO To Lead PR In EMEA
Ogilvy Promotes South Africa COO To Lead PR In EMEA
Maja Pawinska Sims
// 09 Dec 2019
EMEA News In Brief (December 9, 2019)
EMEA News In Brief (December 9, 2019)
Holmes Report
// 09 Dec 2019
2019 Review: Top 10 Podcasts
2019 Review: Top 10 Podcasts
Maja Pawinska Sims
// 09 Dec 2019
Golin Names New Growth & Creative Leadership
Golin Names New Growth & Creative Leadership
Diana Marszalek
// 09 Dec 2019
Agency People News in Brief (December 9, 2019)
Agency People News in Brief (December 9, 2019)
Holmes Report
// 09 Dec 2019
View All
SABRE Awards

SABRE Awards

The world's largest PR awards program.

EMEA North America
Video
Video: 'Your Voice Matters' Say March For Our Lives' Leaders

Video: 'Your Voice Matters' Say March For Our Lives' Leaders

Holmes Report 28 Oct 2019

Video: PRovoke19 Highlights Reel

Video: PRovoke19 Highlights Reel

Holmes Report 28 Oct 2019

Video: Douglas Rushkoff Calls On PR Industry To Focus On Humanity Over Products

Video: Douglas Rushkoff Calls On PR Industry To Focus On Humanity Over Products

Holmes Report 28 Oct 2019

Video: Dr Michael Lomax On Bias In Storytelling

Video: Dr Michael Lomax On Bias In Storytelling

Holmes Report 28 Oct 2019

View All
Trending
Lego Selects Golin For Americas PR After Competitive Review
Lego Selects Golin For Americas PR After Competitive Review
Diana Marszalek
// 18 Nov 2019
Roundtable: The PR Reality For High-Growth Companies
Roundtable: The PR Reality For High-Growth Companies
Aarti Shah
// 14 Nov 2019
World PR Report: A Decade On From Barcelona Principles, AVE Refuses To Die
World PR Report: A Decade On From Barcelona Principles, AVE Refuses To Die
Paul Holmes
// 25 Nov 2019
North American And EMEA Region SABRE Competitions Open For Entries
North American And EMEA Region SABRE Competitions Open For Entries
Holmes Report
// 10 Nov 2019
EMEA News In Brief (November 11, 2019)
EMEA News In Brief (November 11, 2019)
Holmes Report
// 11 Nov 2019
View All
comments powered by Disqus
Holmes Report

Intelligence and insight from across the PR world.

About The Holmes Report Contact Us Privacy & Cookie Policy
"Proving and improving the value of public relations"
− Paul Holmes

We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]

Signup For Our Newsletter  Media Kits/Editorial Calendar Jobs Postings Sitemap
Follow Holmes

Editors
Paul Holmes Arun Sudhaman Aarti Shah

© The Holmes Report 2019