Global Top 250 PR Agency Ranking 2018 | Holmes Report
Charting the future of public relations

Global Top 250 PR Agency Ranking 2018  Global Top 250 PR Agency Rankings

Rankings: Top 10 | Top 250 | Fast MoversHolding Groups / Networks
Analysis: Global PR Industry Growth Slows To 5% As Networks Struggle

Global PR agency ranking: Revenue numbers for many agencies include subsidiaries—including research, advertising, and specialist PR firms—many of which operate under separate brands but nevertheless report into the listed PR agency. Full methodology here. For firms that submitted numbers in pounds sterling, euros or other non-USD currencies, conversions were made using exchange rates as of 12/31/2017. In some cases, where last year’s submitted numbers were used for comparison purposes, growth numbers may be lower because of exchange rate fluctuations than they would have been in constant currency terms. Accordingly, we also include a constant currency growth metric. Aside from well-known agencies for which we have estimated fee income, the Rankings are totally dependent on submitted fee income; many agencies, often well-known, choose not to submit their numbers.

For entries in this color, The Holmes Report has estimated revenue. In many cases, the parent companies of these firms have elected not to provide revenue numbers for individual firms in response to Sarbanes-Oxley financial regulations.

2018 2017 Agency HQ Fee Income
2017 ($)
Fee Income
2016 ($)
Staff Growth (USD) Growth (Constant Currency)
11Edelman 1USA893,591,000874,968,00059402.1%2.1%
22Weber Shandwick 2USA805,000,000825,000,000 -2.4%-2.4%
33FleishmanHillard 3USA570,000,000570,000,000 0.0%0.0%
44Ketchum 4USA550,000,000562,000,000 -2.1%-2.1%
55Burson-Marsteller 5USA463,000,000480,000,0003133-3.5%-3.5%
66MSL 6France460,000,000460,000,00030220.0%0.0%
77Hill+Knowlton Strategies 7USA400,000,000395,000,000 1.3%1.3%
88Ogilvy 8USA354,000,000361,000,000 -1.9%-1.9%
99BlueFocus 9China321,849,607268,675,634 19.8%12.3%
1012Cohn & Wolfe 10USA246,000,000224,000,000 9.8%9.8%
1110Golin 11USA240,000,000245,000,000 -2.0%-2.0%
1111BrunswickUK240,000,000240,000,000 0.0%0.0%
1315MC Group 12Germany221,261,986185,205,300110819.5%4.5%
1413Havas PR 13France215,000,000220,000,000 -2.3%-2.3%
1514FTI ConsultingUSA192,488,000191,184,0005990.7%0.7%
1622Vector Inc. Japan146,000,000106,000,00065037.7%37.7%
1716W2O Group 14USA144,300,000122,715,00065117.6%17.6%
1818APCO WorldwideUSA128,236,300120,622,1006826.3%6.3%
1919Sunny Side Up IncJapan123,924,592116,500,0003216.4%6.4%
2017Porter NovelliUSA120,000,000122,000,000 -1.6%-1.6%
20 Teneo Holdings 15UK120,000,000 700  
2221FinsburyUSA115,000,000108,000,0002386.5%6.5%
2323WE Communications 16USA110,400,000101,784,0006658.5%8.5%
2424Syneos Health 17USA85,000,00090,000,000370-5.6%-5.6%
2526Finn Partners 18USA81,875,94876,706,0005586.7%6.7%
2625Avenir Global 19Canada79,300,00078,000,0004411.7%1.7%
2730Text 100 20USA68,249,08065,964,8876053.5%3.5%
2828Ruder Finn, Inc.USA68,000,00067,400,0005800.9%0.9%
2939fischerAppeltGermany65,880,00051,555,00044827.8%11.8%
3034Hopscotch 21 France65,160,00057,960,00053312.4%-1.6%
3132Zeno GroupUSA64,610,78459,080,6944389.4%9.4%
3227FSB ComunicacoesBrazil64,494,21876,338,478639-15.5%-12.7%
4142Hering SchuppenerGermany52,974,00047,460,00018711.6%-2.3%
3336ICRUSA63,000,00055,663,45017513.2%13.2%
3337Allison+PartnersUSA63,000,00055,000,00034414.5%14.5%
3538Marina Maher CommunicationsUSA62,500,00052,000,00016520.2%20.2%
3635LewisUK62,370,00056,580,00037010.2%0.4%
3731PMK*BNCUSA58,000,00063,000,000312-7.9%-7.9%
3733MWWPRUSA58,000,00058,000,0001900.0%0.0%
3948Freud CommunicationsUK55,350,00046,021,68025020.3%9.6%
4029GraylingUK54,675,00066,297,000 -17.5%-24.9%
4243DKC Public RelationsUSA52,800,00047,000,00023012.3%12.3%
4347Instinctif PartnersUK52,516,35042,208,68042824.4%13.4%
4452GCI HealthUSA48,000,00038,800,00015523.7%23.7%
4541Newgate CommunicationsUK47,622,23738,028,83418825.2%14.1%
4659H&H Group 22Sweden46,170,12033,740,30030036.8%25.4%
4745KreabUK/Sweden45,442,80038,413,20040018.3%3.5%
4844Dentsu Public Relations Inc.Japan45,000,00044,600,0002700.9%0.9%
4957Llorente & CuencaSpain43,573,20035,484,75051322.8%7.4%
50 SKD KnickerbockerUSA43,000,00036,000,00011519.4%19.4%
5151Four Communications Group UK42,941,36739,258,1452739.4%-0.3%
5263Prosek PartnersUSA41,680,34531,488,00014432.4%32.4%
5349PRAP Japan, Inc.Japan41,500,00041,000,0002931.2%1.2%
5456Portland CommunicationsUK40,500,00035,670,00021013.5%3.4%
5546PadillaUSA40,078,46942,444,913193-5.6%-5.6%
5653DeVries GlobalUSA40,000,00037,000,0002358.1%8.1%
5755Kyodo Public RelationsJapan39,063,33637,723,1732403.6%3.6%
5850Grupo InpressBrazil34,650,60239,856,031504-13.1%-10.2%
5965M BoothUSA33,935,53328,844,19116917.7%17.7%
6069Oliver Schrott KommunikationGermany33,907,20026,365,50024128.6%12.5%
6161HotwireUK33,294,50531,702,3402205.0%5.0%
6258Global Strategy GroupUSA33,000,00034,000,00098-2.9%-2.9%
6262The Outcast AgencyUSA33,000,00031,500,000 4.8%4.8%
6464Racepoint GlobalUSA31,528,31933,951,938148-7.1%-7.1%
6570Carmichael Lynch Relate USA30,300,00025,500,000 18.8%18.8%
66 Citizen RelationsCanada30,057,26126,934,10525011.6%3.2%
6767Citigate Dewe RogersonUK29,970,00027,183,000 10.3%0.5%
6860Prain GlobalKorea29,756,56232,853,248207-9.4%-9.4%
69685W Public RelationsUSA29,239,49827,002,7541488.3%8.3%
7073Adfactors PRIndia28,290,00024,300,00060016.4%16.4%
7166Coyne PRUSA28,000,00027,300,0001392.6%2.6%
7280Farner ConsultingSwitzerland27,396,18023,215,500 18.0%3.3%
7374G&S Business CommunicationsUSA27,275,32924,228,41114612.6%12.6%
7472Fahlgren MortineUSA26,975,58324,440,09218610.4%10.4%
7571SEC Spa 23Italy26,622,33122,793,50818816.8%16.8%
7675Olson EngageUSA26,400,00024,000,00014010.0%10.0%
7794CYTS-LINKAGEChina26,356,15918,123,49433045.4%45.4%
78 Health Unlimited 24US25,890,47115,164,00012170.7%70.7%
7993Serviceplan PR GroupGermany25,476,00018,186,00015140.1%22.6%
8078French/West/Vaughan 25USA25,241,80223,371,0211038.0%8.0%
8176MHP CommunicationsUK24,526,79321,018,73216116.7%6.3%
82112Interel 26Belgium24,130,48713,816,63819774.6%74.6%
8387SpectrumUSA24,000,00020,000,0009820.0%20.0%
84116Rud PedersenSweden23,546,00013,965,00011368.6%68.6%
8584Jackson SpaldingUSA23,434,93721,006,04615011.6%11.6%
8692ATREVIASpain23,424,00018,669,00033425.5%9.8%
8782Strategic Public Relations GroupHong Kong23,400,00022,300,0002664.9%4.9%
8877Hunter Public RelationsUSA22,500,00023,500,000116-4.3%-4.3%
8988KivvitUSA22,313,22319,867,8696212.3%12.3%
9081TaylorUSA22,200,00022,900,000105-3.1%-3.1%
9183SopexaFrance21,112,80022,149,750207-4.7%-16.6%
92103achtung!Germany21,090,00015,666,00015834.6%17.8%
9386Geelmuyden.Kiese GroupNorway21,040,32020,160,0001554.4%4.4%
9485PeppercommUSA20,938,35320,427,321962.5%2.5%
9598Barabino & PartnersItaly20,580,00016,905,00010421.7%6.5%
9695M&C Saatchi Sport & EntertainmentUK20,464,03217,466,00015417.2%6.8%
9791ExposureUK20,250,00018,750,0331688.0%-1.6%
9897Havas FormulaUSA20,001,60617,030,17710117.4%17.4%
99102Faktor 3Germany19,680,00016,065,00020222.5%7.2%
10056Mikhailov & PartnersRussia19,587,1210124  
101118Hanover 27UK19,440,00013,788,30013041.0%28.5%
10289Shift Communications Inc.USA19,345,62719,621,18698-1.4%-1.4%
10399PR OneSouth Korea19,185,77416,800,00015014.2%14.2%
104142CatalystUSA19,004,39518,979,944740.1%0.1%
10596LaunchSquadUSA19,001,46417,409,0001169.1%9.1%
10679Iris CultureUK18,900,000097  
107110Brands2LifeUK18,676,46314,387,92511729.8%18.3%
10890Levick Strategic CommunicationsUSA18,500,00019,000,00070-2.6%-2.6%
109101The Red ConsultancyUK18,495,00016,359,00014013.1%3.0%
110104PAN CommunicationsUSA17,738,00015,605,8377813.7%13.7%
111130CrosbyUSA17,287,79912,243,3858141.2%41.2%
112114Highwire USA17,019,03114,032,1258121.3%21.3%
113109ICF MostraBelgium16,800,00014,592,90014115.1%0.7%
114100MitchellUSA16,700,00017,600,00066-5.1%-5.1%
115119InkHouseUSA16,400,00015,000,0001009.3%9.3%
116106ImreUSA16,340,00015,100,000938.2%8.2%
117113Proof28Canada15,965,46614,076,8689213.4%4.9%
118111Haberlein & MauererGermany15,960,00014,385,00016610.9%-2.9%
119107TRACCSSaudi Arabia15,000,00015,050,000218-0.3%-0.3%
120250Akima MediaGermany14,976,2004,356,43082243.8%243.8%
121117LansonsUK14,964,42213,887,551967.8%-1.8%
122122MaitlandUK14,850,00013,451,2805310.4%0.6%
123134PegasusUK14,617,14011,767,41011624.2%13.2%
124129Bite CommunicationsUSA14,000,00013,000,000 7.7%7.7%
125136M&C Saatchi PRUK13,901,30411,386,03511822.1%11.2%
126108SparkUSA13,500,00014,021,73755-3.7%-3.7%
126120KaplowUSA13,500,00013,700,000 -1.5%-1.5%
128158PraytellUSA13,400,0009,211,7108245.5%45.5%
129121Sloane & CompanyUSA13,000,00013,500,00019-3.7%-3.7%
130161NeboUSA12,861,8898,500,000 51.3%51.3%
131131Current MarketingUSA12,861,00012,012,000567.1%7.1%
132125Exponent PRUSA12,800,00012,100,000555.8%5.8%
133137The Hoffman AgencyUSA12,722,00011,340,00014012.2%12.2%
134144WellcomFrance12,600,00010,500,0009820.0%5.0%
135126TogoRunUSA12,500,00012,500,000650.0%0.0%
136138A&B OneGermany12,480,00011,235,0007011.1%-2.8%
137145Bateman GroupUSA12,447,34010,482,1176018.7%18.7%
138142F&H Porter NovelliGermany12,360,00010,710,0006315.4%1.0%
139143Action Global CommunicationsCyprus12,277,19810,700,00030514.7%14.7%
140126RF|BinderUSA12,100,00012,396,83755-2.4%-2.4%
141133Merritt Group, Inc.USA12,000,00011,805,900541.6%1.6%
141 DNA CommunicationsUSA12,000,0008,600,0007039.5%39.5%
143157rbb CommunicationsUSA11,919,1719,241,4255929.0%29.0%
144 Tonic Life CommunicationsUSA11,800,00012,000,00055-1.7%-1.7%
145146Lift WorldPortugal11,792,27510,354,7618513.9%-0.4%
146159PowerscourtUK11,788,2008,856,0003233.1%21.3%
147124MakovskyUSA11,696,00013,141,00050-11.0%-11.0%
148139DaviesUSA11,416,31611,083,799343.0%3.0%
149135Max Borges AgencyUSA11,250,00011,500,00065-2.2%-2.2%
150205Day One AgencyUSA11,147,0616,038,3234584.6%84.6%
151153KPR & AssociatesSouth Korea11,138,5449,916,07310512.3%12.3%
152163Veritas Canada11,040,0008,362,0007232.0%22.1%
153126ROI CommunicationUSA11,000,00012,500,00075-12.0%-12.0%
154148Method CommunicationsUSA10,886,97510,141,885597.3%7.3%
155140Rasky PartnersUSA10,476,31911,043,23737-5.1%-5.1%
156149TVC GroupUK10,354,57610,087,638512.6%-6.5%
157186Enzaim HealthRepublic of Korea10,264,0007,000,0006046.6%46.6%
158150SenateSHJNew Zealand10,058,00010,359,74052-2.9%-2.9%
159179Marco de ComunicacionSpain10,000,6027,911,9149826.4%10.6%
160141KwittkenUSA10,000,00011,000,00057-9.1%-9.1%
160152DCIUSA10,000,00010,023,51260-0.2%-0.2%
160186GoodIdea MediaChina10,000,0008,000,0009025.0%25.0%
163166LVT GroupNetherlands9,913,2008,169,0008021.4%6.2%
164170C+CUSA9,902,8398,032,7846623.3%23.3%
165 Murphy O'BrienUSA9,887,6389,271,966586.6%6.6%
166 Jarrard Phillips Cate & HancockUSA9,840,0738,306,3143418.5%18.5%
167184W 29UK9,702,2527,170,90010135.3%23.3%
168156Bliss Integrated CommunicationsUSA9,600,0009,284,000483.4%3.4%
168167First HouseNorway9,600,0007,699,6502924.7%9.1%
168207KyneIreland9,600,0005,900,7614362.7%62.7%
171209Headland ConsultancyUK9,569,4665,792,8685565.2%50.5%
172177AMI CommunicationsCzech Republic9,538,4057,610,17510025.3%9.7%
173176Jeschenko MedienAgenturGermany9,468,0007,612,5004824.4%8.8%
174235NJF 30USA9,279,4194,816,6005192.7%92.7%
175175JPA Health CommunicationsUSA9,182,4717,703,6794119.2%19.2%
176196SaxumUSA9,150,9416,460,8465141.6%41.6%
177193Narva Sweden9,096,0006,501,0004139.9%28.3%
178164HSE CakeUK9,045,0008,241,000659.8%0.0%
179165Gregory FCAUSA9,000,0008,200,000709.8%9.8%
180 Grupo CDI - Comunicacao e MarketingBrazil8,655,0008,370,0001823.4%6.9%
181182JeffreyGroupUSA8,426,5247,213,84012016.8%16.8%
182174FrankUK8,393,4277,876,476496.6%-2.9%
183 CitypressUK8,363,7247,257,5428715.2%5.0%
184168360PR+USA8,300,0008,026,000453.4%3.4%
184224Herd MSLAustralia8,300,0005,800,0006043.1%43.1%
186183Lou Hammond GroupUSA8,152,4107,210,8394013.1%13.1%
187181GreentargetUSA8,134,5817,447,000329.2%9.2%
188 MP&F Public RelationsUSA8,123,6297,845,354653.5%3.5%
189173McNeely Pigott & Fox Public RelationsUSA8,100,0007,845,354623.2%3.2%
190169Walker SandsUSA8,018,7986,917,4947915.9%7.9%
191192komm.passionGermany7,920,0006,615,0006019.7%4.8%
192 Nyhus CommunicationsUSA7,817,3735,169,4191651.2%51.2%
193172ApproachBrazil7,800,0007,878,020146-1.0%-1.0%
193185Rumeur PubliqueFrance7,800,0007,100,100489.9%-3.9%
193190Thomas Marko & AssociesFrance7,800,0006,825,0003614.3%0.0%
196191Fink & FuchsGermany7,682,4006,741,0007714.0%-0.3%
197213Hope&GloryUK7,677,1735,710,7196434.4%22.5%
198180Lambert, Edwards & AssociatesUSA7,610,0007,005,000478.6%8.6%
199212Moore Communications GroupUSA7,319,3256,384,6343714.6%14.6%
200231HarvardUK7,307,8204,981,5915546.7%33.7%
201195Cicero GroupUK7,290,0006,531,0284311.6%1.7%
202230RMA ComunicacaoBrazil7,201,8115,412,32512233.1%33.1%
203199EMGThe Netherlands7,200,0006,300,0004714.3%0.0%
204 Whiteboard AdvisorsUSA7,100,0006,200,0002114.5%14.5%
204203Another CompanyMexico7,100,0006,100,0009116.4%16.4%
206194LDWWUSA7,033,2756,656,000205.7%5.7%
207197MischiefUK7,020,0006,424,290709.3%-0.4%
208 Infinite GlobalUSA6,987,6465,846,0523719.5%19.5%
209155Nelson Bostock UnlimitedUK6,750,0005,781,000 16.8%6.4%
210 90TENUK6,710,5174,349,49342  
211221EvercomSpain6,674,7605,224,9326427.7%11.8%
212189Octopus GroupUK6,480,0006,888,00057-5.9%-14.3%
213215Eulogy!UK6,330,7835,467,9214815.8%5.5%
214208Diplomat GroupSweden6,300,0005,800,000438.6%8.6%
215275VestedUSA6,171,2773,560,0002273.4%73.4%
216202Djembe CommunicationsUAE6,000,0006,200,00047-3.2%-3.2%
216198Kirchhoff ConsultGermany6,000,0006,150,00060-2.4%-2.4%
216123Mazarine Asia PacificHong Kong6,000,0005,000,0006120.0%20.0%
216218Trigger OsloNorway6,000,0005,250,0004514.3%0.0%
220240Meropa CommunicationsSouth Africa5,920,0004,690,0008626.2%10.4%
221268AspectusUK5,855,000035  
222257PLMRUK5,851,3483,931,8733748.8%35.6%
223258Comunicacion Corporativa KetchumCosta Rica5,846,9934,104,3517142.5%42.5%
224220Seven HillsUK5,813,4555,216,0114711.5%1.5%
225211TunheimUSA5,742,0005,757,01729-0.3%-0.3%
226 Partner of Promotion Sp. zo.o.Poland5,666,6004,689,6006120.8%0.0%
227234CP/compartnerGermany5,652,0004,840,5006316.8%2.2%
228232MCG Medical Consulting GroupGermany5,640,0004,924,5003414.5%0.2%
229238CooperKatz & Company, Inc.USA5,564,5504,748,6332917.2%17.2%
230 Pro-Vision CommunicationsRussia5,556,913061  
231251Red Lorry Yellow LorryUK5,400,0004,305,0002425.4%14.3%
231214Konnect Public Relations USA5,400,0005,700,00036-5.3%-5.3%
233246Tact Intelligence-conseilCanada5,340,0003,900,0005436.9%36.9%
234223Dukas Linden Public RelationsUSA5,300,0005,148,601212.9%2.9%
235217Singer AssociatesUSA5,201,3575,364,53816-3.0%-3.0%
236256Kaltwasser KommunikationGermany5,196,0004,179,0003724.3%8.8%
237222MullenLowe saltUK5,160,9375,157,588410.1%-8.8%
238237The Academy 31UK5,153,1984,406,6623516.9%6.5%
239210KiterocketUSA5,060,0005,500,00036-8.0%-8.0%
240251SHANFrance5,040,0004,305,0003017.1%2.4%
241239Talk PRUK5,030,1004,714,236456.7%-2.8%
242241Hawkins International Public Relations USA5,007,8374,566,288349.7%9.7%
243228BOCA CommunicationsUSA5,000,0005,000,000350.0%0.0%
243254Avian Media Pvt LtdIndia5,000,0004,270,00015317.1%17.1%
245 Clockwork MediaSouth Africa4,959,0003,362,0009847.5%47.5%
246245Havas Just 32UK4,860,0004,428,000309.8%0.0%
247261Cap, et Cime PRFrance4,857,9414,052,4281919.9%4.9%
248247Bhava CommunicationsUSA4,800,0004,400,000279.1%9.1%
249 URBAN Grupo de ComunicacionArgentina4,785,0004,355,000969.9%9.9%
250271Whyte Corporate AffairsBelgium4,770,0003,669,7502830.0%13.7%

Amendments