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While most technology PR firm founders have been clamoring around Silicon Valley, Parkinson saw opportunity elsewhere. He founded Method Communications in Salt Lake City, Utah in 2010, zooming straight past $10m in just five years and then entering into Silicon Valley after having conquered the underrated Utah technology scene. In 2018, Method became one of a handful of technology firms to be sold in recent years. The sale to the UK-based Chime Communications Group took the technology PR industry by surprise, much like Method’s entire trajectory from obscurity to a formidable tech player in less than a decade. As the operating costs for running agencies in San Francisco soars, more firms are eyeing the model of basing talent in smaller markets — a vision that Parkinson was ahead of the game on.
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