SABRE Awards Latin America 2020 Finalists

Diamond SABRE Awards

Company of the Year

• Winner: Proving the value of Distance Learning in Latin America — Instructure with Sherlock Communications

CEO of the Year

• Winner: Samantha Ricciardi, BlackRock Mexico - CEO of the Year — BlackRock with JeffreyGroup

The SABRE Award for Superior Achievement in Brand-Building

• #UnblockTheLove — Doritos with JeffreyGroup
• “Connecting in an Infoxicated era” — BCW Colombia with BCW Colombia
• An Invitation to Approach — Mastercard with JeffreyGroup
• Proving the value of Distance Learning in Latin America — Instructure with Sherlock Communications
• The Power of Imagery in Latin America — Getty Images with Sherlock Communications

The SABRE Award for Superior Achievement in Reputation Management

• Communications and the Fight Against COVID-19 — Einstein Medical with JeffreyGroup
• Heroes of the Community — banQi with Sherlock Communications
• La fuerza de un torrente sanguíneo — Clínica Indisa with Extend Comunicaciones/A Weber Shandwick affiliate.
• Stay Well - Fique Bem — Bayer with JeffreyGroup
• Yapo.cl: Undisputed Leader in the TOM of ecommerce in Chile — Yapo.cl

Geographic

Mexico

• Hagamos Esto Juntos — Coca-Cola México with BCW
• Let´s March for Those Who Can’t March Today — Reinserta with Zimat Consultores
• Logitech G Challenge 2019 — Logitech México with Another Company
• Mobil Experience — ExxonMobil with Weber Shandwick
• The Pact that Got Mexico Talking About the 2030 Agenda— UN Global Compact Mexico with Weber Shandwick Mexico

Caribbean

• Winner: First Manual of Good Practices for the Dominican Pharmaceutical Industry — Association of Pharmaceutical Representatives, Agents and Producers, Inc. (ARAPF) with LLYC
  

Central America

• Combating Gender Violence in Latin America — UrSafe with Sherlock Communications
• Entrepreneurs Wednesday — Monge with CCK
• Sangre TIGO — Millicom International Cellular SA with Square Root Marketing and The Lab Ideas

Argentina

• Expansión Cono Sur (AR&UY) — Jeff with Another Company
• Héroes sin capa — Glovo with Agora Public Affairs & Strategic Communications
• Not a Single Baby with Chagas — Fundación Mundo Sano
• Pan American Energy at a glance — Pan American Energy
• The Power of Imagery in Latin America — Getty Images with Sherlock Communications

Brazil

• Bringing Jobs to Brazil — Indeed.com with Sherlock Communications
• Heroes of the Community — banQi with Sherlock Communications
• NBA House 2019: Media & Fan Experience — NBA with MPC Rio Comunicação
• SEMPRE LIVRE®, Sempre Juntas — Johnson & Johnson Consumer Health - SEMPRE LIVRE® (STAY FREE®) Brand with FleishmanHillard Brasil
• UCB Purple Day 2019 (Awareness Epilepsy Campaign) — UCB Brasil with Ketchum Brazil
  

South America (Excluding Argentina and Brazil)

• #YourSurgeonShouldBePlastic: Patients in danger, lawless cosmetic surgeries — Chilean Society Of Plastic Surgeons with MGC
• Apúestale a Higuita — WPlay.co with Another Company
• Que no C esconda de Tí — Gilead with Edelman Colombia
• Una voz que cruzó fronteras — Robert Half with Extend Comunicaciones/A Weber Shandwick affiliate.
• Yo me quedo en mi Negocio — Credibanco with BCW Colombia

Multi-Market

• Beating Business Complexity — TMF Group with Sherlock Communications
• Promoting a Safer Connected Latin America — Fortinet with LLYC
• Proving the value of Distance Learning in Latin America — Instructure with Sherlock Communications
• Suéltate El Pelo — Pantene - P&G with MMK+ (Ketchum Brazil), Grey New York, Devries New York, and Marlon Buenos Aires
• True Social Techonology — Zoho with AXON Marketing & Communications

Practice areas

Business-To-Business Marketing

• Bringing Jobs to Brazil — Indeed.com with Sherlock Communications
• Carbyne - Saving Lives Intelligently — Carbyne Mexico with Another Company
• Edelman Colombia — mipOS with Edelman

Cause-Related Marketing

• A Breath for Argentina and A Breath for the World — Inventu Ingenieria with Sherlock Communications
• La Voz del Bosque, cuando la savia habla — Unbranded with Extend Comunicaciones/A Weber Shandwick affiliate.
• Yo me quedo en mi Negocio — Credibanco with BCW Colombia

Corporate Image

• ¡Esto es Strendus! — Strendus with Another Company
• mAbxience, a landmark in the biotech industry of Argentina — mAbxience
• Nossa Cultura É A Transformação— Dell technologies with Ideal H+K Strategies

Corporate Social Responsibility

• Alimentá Buenos Hábitos — Unilever with Urban Grupo de Comunicación
• Comprometidos con el Sur, mucho más que salmoneros — SalmonChile with Extend Comunicaciones/A Weber Shandwick affiliate.
• Hagamos Esto Juntos — Coca-Cola México with BCW
• Más Mujeres — LinkedIn with Edelman Mexio
  
• Scientific Vocations — Pan American Energy

Crisis/Issues Management

• Gestión de crisis sobre regulación en la industria de movilidad — Cabify with Another Company
• Niterói contra o coronavírus — Prefeitura de Niteróiwith with FSB
  
• Zoom: Connecting People During the Covid-19 Pandemic— Zoom Video Communications with VIANEWS

Digital Campaign

• #EnergiaParaSuperar — IBP - Instituto Brasileiro de Petróleo, Gás e Biocombustíveis with FSB
  
• #SWEXICO — IKEA Mexico with Weber Shandwick // MRM McCann
• Dahua Technology: Local Strategies for Regional PR & Social Media Initiatives in Latin America — Dahua Technology with VIANEWS
  

Employee Communications

• BREW — Constellation Brands with Zimat Consultores
• Delivering excellence in the midst of a global pandemic — Novartis with Weber Shandwick
• Ingenious Minds - Internal Communications — Ford of Mexico with Burson Cohn & Wolfe Mexico
• Together we are more energy — Pan American Energy
• TrinityRail, a great family — TrinityRail with Zimat Consultores

Financial/Capital Markets Communications

• A Better Financial Future for Mexicans — BlackRock with JeffreyGroup
• Proving the Economic Impact of Trademarks — The International Trademark Association with Sherlock Communications
• The Voice of FX in Latin America — OANDA with Sherlock Communications

Influencer Marketing

• Campaña de posicionamiento Arvejas en envase Tetra Recart — Tetra Pak with Agora Public Affairs & Strategic Communications
• Dubai Adventures — Emirates with LLYC
• Gillette #ANDOFRESHCHALLENGE — Gillette with Another Company
• Rock in Rio with Ford — Ford Peru with BCW (Burson Cohn & Wolfe)
• SummerHouse Raw — Raw Talent with Another Company/ A RAW Talent affiliate

Integrated Marketing

• Casa Dragones - Décimo Aniversario — Tequila Casa Dragones with Another Company
• Cybersecurity against the threats during COVID19 pandemic — Sophos with Another Company
• Hagamos Esto Juntos — Coca-Cola México with BCW
• Proving the value of Distance Learning in Latin America — Instructure with Sherlock Communications
• Rock in Rio with Ford — Ford Peru with BCW (Burson Cohn & Wolfe)

Marketing to Consumer (New Product)

• #PRIMEIRO Banho Real Com A Nova Linha Glicerinada Baby Dove— Dove with Ideal H+K Strategies
• Heroes of the Community — banQi with Sherlock Communications
• Revving Up for the New 1 Series — BMW with JeffreyGroup

Marketing to Consumers (Existing Product)

• Bringing back the love for the game — Pericos de Puebla with Zimat Consultores
• Bringing Acast Stories to Mexico — Acast with Sherlock Communications
• Smart Lighting Brazil — Signify with Sherlock Communications

Media Relations

• An Invitation to Approach — Mastercard with JeffreyGroup
• Iniciativa ANGELS — Boehringer Ingelheim with Agora Public Affairs & Strategic Communications Colombia
• IPO XP Além do Impossível— XP with Ideal H+K Strategies

Public Affairs/Government Relations

• Plan estratégico para el desarrollo y promoción de la industria automotriz argentina 2030 — IAE Business School with Agora Public Affairs & Strategic Communications
• The Pact that Got Mexico Talking About the 2030 Agenda— UN Global Compact Mexico with Weber Shandwick Mexico
• T-MEC (Cuarto de a lado) — Leading negotiation team of the CCE and private sector with Zimat Consultores
• Together Against the Pandemic — JeffreyGroup
• Youth Building the Future — Secretaria del Trabajo y Previsión Social y el Consejo Coordinador Empresarial with Zimat Consultores

Public Education

• Bringing the Mayo Clinic to Brazil — Mayo Clinic with Sherlock Communications
• Let’s March for Those Who Can’t March Today — Reinserta with Zimat Consultores
• The Tasty SPF (Solar Protection Food) — Liga Contra El Cáncer Perú with Orange 360 / Olístico

Social Media Campaign

• Winner: NBA Mexico City Games 2019 — NBA with Another Company

Special Event/Sponsorship

• Fighting for an open, globally-connected, secure, and trustworthy Internet — The Internet Society with Sherlock Communications
• Mobil Experience — ExxonMobil with Weber Shandwick
• NBA House 2019: Media & Fan Experience — NBA with MPC Rio Comunicação

Industry sectors

Associations

• #EnergiaParaSuperar — IBP - Instituto Brasileiro de Petróleo, Gás e Biocombustíveis with FSB
  
• "Al pie de tu ventana" A serenade for Mexico — Agrega with Zimat Consultores
• ecoins en casa — ecoins with AXON Marketing & Communications

Consumer Products/Services

• KFC Prayer Candle — KFC with Edelman Mexico
  
• MG Motors Best Automotive Brand 2020 — MG Motors with MGC
• SEMPRE LIVRE®, Sempre Juntas — Johnson & Johnson Consumer Health - SEMPRE LIVRE® (STAY FREE®) Brand with FleishmanHillard Brasil

Fashion & Beauty

• From Streetwear to Homewear— UGG with Another Company
• Suéltate El Pelo — Pantene - P&G with MMK+ (Ketchum Brazil), Grey New York, Devries New York, and Marlon Buenos Aires
• The Beauty of Helping — L'Oréal Argentina with JeffreyGroup

Financial & Professional Services

• “Connecting in an Infoxicated era” — BCW Colombia with BCW Colombia
• Bitcoin Back to Basics — Paxful with Sherlock Communications
• Bringing Jobs to Brazil — Indeed.com with Sherlock Communications
• Facing Covid with the Right Information — Analysis Unit at Zimat with Zimat Consultores
• Itaú Unibanco Takes on National Prominence in Combating Covid-19 in Brazil — Itaú Unibanco with Weber Shandwick

Food & Beverage

• #UnblockTheLove — Doritos with JeffreyGroup
• AlmondsMX — California Almond Board with Porter Novelli Mexico
• Doritos Rainbow 2019 — PepsiCo (Doritos) with Approach Comunicação Integrada

Healthcare

• #YourSurgeonShouldBePlastic: Patients in danger, lawless cosmetic surgeries — Chilean Society Of Plastic Surgeons with MGC
• Delivering excellence in the midst of a global pandemic — Novartis with Weber Shandwick
• Fonde Despensa Mx, Helping One Another — Cemefi Proyecto Fondo Despensa MX with Zimat Consultores
• Head&Shoulders: #PasionInMyHead — Head&Shoulders with MGC
• Salud Oral-B — Oral B - P&G with Another Company

Industrial/Manufacturing

• #AVIDAEMNOSSASMÃOS — DSM Produtos Nutricionais Brasil S.A. with Ideal H+K Strategies
• Apaixonados por Scania (Scania Lovers) — Scania Brasil with LLYC

Mining/Extractive Industries

• Multimedia Content for A Corporate Narrative — Neoenergia with Agora Public Affairs And Strategic Communications
• Scientific Vocations — Pan American Energy 
• Shedding [Thermal] Light on Latin America — FLIR Systems with Sherlock Communications

Media, Arts & Entertainment

• Winner: The Power of Recommendation — Taboola with Sherlock Communications

Not for Profit

• Not a Single Baby with Chagas — Fundación Mundo Sano
• O impacto social da Olimpíada de Matemática — Impa (Instituto de Matemática Pura e Aplicada) with Corcovado Comunicação Estratégica
• Working Together for Mother-and-Child Health Care — Fundación Mundo Sano

Public Sector/Government

• Election night 2019 — LLYC
• Juegos Panamericanos y Panamericanos Lima — Embajada Británica en Perú with Another Company
• Renda Básica de Cidadania de Maricá, benchmarking internacional — Prefeitura de Maricá - RJ with FSB
  

Technology

• Logitech G Challenge 2019 — Logitech México with Another Company
• Más Mujeres — LinkedIn with Edelman Mexico
• Oracle Executive Positioning — Oracle with LLYC

Travel & Leisure

• Winner: Radar Turístico, a market intelligence tool for the Mexican travel industry — Travel Trade Industry in Mexico with PR Central, Oghen Consulting and STA Consultores