2024 SABRE Awards North America Finalists

The 2024 North American SABRE Awards, which recognizes Superior Achievement in Branding Reputation and Engagement, was selected from among more than 2,000 entries. The campaigns were evaluated by our jury of industry leaders.

Winners will be unveiled at the North American SABRE Awards ceremony, which will take place on May 1 at Cipriani 42nd Street in NYC, along with the Agencies of the Year.

Tickets to the SABRE Award ceremony are on sale now.

Diamond SABRE Awards

Company of the Year

• Winner: DoorDash Canada: Company of the Year — DoorDash Canada with ruckus Digital

The SABRE Award for Superior Achievement in Brand-Building

• Accounts Deceivable — Medius with Fight or Flight
• BIC Lit Up Weed, USA — BIC with M Booth, Merkley Partners, Doner CX
• Coca-Cola Creations x Y3000 — Coca-Cola with Ogilvy / OpenX
• OMG: Infobip Celebrates 30 Years of Texting! — Infobip with Bospar
• The lululemon Dupe Swap — lululemon with Edelman

The SABRE Award for Superior Achievement in Reputation Management

• Citizens Sustainability Announcement Campaign — Citizens Financial Group with Hudson Cutler
• Engagements Are Back. So is Signet Jewelers' Stock Price — Signet Jewelers with The Sway Effect
• Helping a Finnish XR Startup Standout in Mainstream Media — Varjo with Mighty
• Making Homebase The Single Source of Truth for Main Street, USA — Homebase with SourceCode Communications
• Sallie Mae Makes Sense — Sallie Mae with Avoq

The SABRE Award for Superior Achievement in Research and Planning

• From Eco-Anxiety to Eco-Optimism: Listening to a Generation of Resilient Youth — UNICEF USA with M Booth Health
• GSK x Lifetime Present: I Never Thought to Ask: A Mom's Quest for Answers — GSK with Chandler Chicco Agency
• How Charmin Reinvented the Square (for the first time in 100 years) for a Smoother Tear — Charmin (Procter & Gamble) with MSL
• Sick Guilt, Burnout and the Great Gloom – How American Workers are Really Feeling — BambooHR with Method Communications
• Stella Artois Dine Thru — Labatt Breweries of Canada with Veritas Communications

The SABRE Award for Superior Achievement in Measurement and Evaluation

• A Safer Future for California: Protecting Plans to Underground Powerlines — PG&E with Keadjian Associates, Storefront Political Media
• Kick of Destiny — FanDuel with MikeWorldWide
• Rao's Homemade #LasagnaSoup Viral Sensation — Rao's Homemade with M Booth

Industry Sector

Consumer Goods

Automotive

• American Honda "Battle of The Bands" — American Honda Motor Co with Flowers Communications Group
• How VSC and Ample Made Charging Your Electric Vehicle Just as Fast, Simple and Easy as Going to a Gas Station — Ample
• Infiniti New Dawn — Infiniti with imre
• Luke Bryan Fans Go “Nuts” for Fendt Snack Collaboration — AGCO/Fendt Farm Equipment with Exponent
• Telo — Telo with BerlinRosen and Derris

Fashion & Beauty

• Clairol x Daisy Jones & The Six — Clairol with Praytell
• Fashion Week Is A Marathon: Launching The New Ghost Max — Brooks Running with M Booth
• Fluid — TRESemmé with Weber Shandwick
• Launching a New Luxury Skincare Brand — Hydrinity Accelerated Skin Science with Rebel Gail Communications
• Turn Your Back — Dove with Ogilvy

Food

• An epic saga of taste, sustainability, and success — Seafood from Norway with Padilla
  
• Campbell's State of the Sides — Campbell's with MSL
• Hellmann's Mayo-Nog — Hellmann's Mayonnaise with Edelman
• Philadelphia Cream Cheese Tax-Free Bagel — Philadelphia Cream Cheese with Zeno Group, Gut, P57, H&H Bagels
• Pizza Pyramid Scheme — Daiya with Manifest

Beverage

• Better With Pepsi: Hot Dogs & Colachup — Pepsi with Acceleration Community of Companies (ACC), Culinary Institute of America (C.I.A.), and Tracy Locke
• Blend No.83 — Absolut x Kahlúa with Weber Shandwick
• Corona and Sech Re-Create “Take Me Out to the Ball Game” — Corona USA with MullenLowe PR, Burns
• Guinness 0 Takes the NA Market by Storm — Guinness US with Taylor Strategy
  
• The Molson Exchange — Molson Coors Beverage Company with Citizen Relations

Home & Furniture

• Big Blue Bag — IKEA with Ogilvy & Factory PR
• Blossoming Beyond Trends to Cultivate a New Wave of Gardeners — Ball Horticultural Company with Zapwater Communications
• GE Appliances Canada - Changing The Future Of Soccer For Good — GE Appliances Canada with Craft Public Relations
• The Decliner: La-Z-Boy Delivers JOMO with Help From AI Recliner — La-Z-Boy with Exponent
• Wright Auction House – "The $3.99 Vase That Captivated the World" — Wright Auction House with Milk & Honey PR North America

Consumer Products

• Asshole Activists — Tushy with Citizen Relations
• Bounty Is Your Wingman — Bounty (Procter & Gamble) with MSL
• Clorox Bleach / Pine-Sol Social Media Campaign — The Clorox Company with Ketchum
• Hallowclean — WaterWipes with FleishmanHillard
• Jumpstart Your Health & Year with MyFitnessPal — MyFitnessPal with 360PR+

Consumer Services

Entertainment

• A New Era in Washington Football — Washington Commanders with BerlinRosen
• Comedy Central’s The Daily Show Season 28 PR campaign — Comedy Central’s The Daily Show with Comedy Central’s The Daily Show Communications Team: Nicole Platt, Imani Punch, Ronnie Brumant, Parker Moreno / Minassian Media
• Kick of Destiny — FanDuel with MikeWorldWide
• The Maisel Tov Martini: Grubhub Delivers A Farewell Toast to Midge — Grubhub & Prime Video
• Unleash Your Live — Streamlabs with Catalyst

Financial Services

• Alloy Instant: Empowering America’s workforce with same-day pay — Instant Financial with Alloy
• Found in Translation: The untold story of children who give a voice to generations. — U.S. Bank with Weber Shandwick and McCann Worldgroup
• Paying Progress Forward with Marshawn Lynch — Chime with Praytell
• Plynk Investing Dollar Store — Plynk with Vested
• Talk Money to Me — Coast Capital with Citizen Relations

Food Service

• Dairy Queen Hits a Homerun with Summer Blizzard Menu — American Dairy Queen Corporation (ADQ) with MikeWorldWide
• Jack in the Box presents: The Snoop Munchie Meal — Jack in the Box with TBWA\Chiat\Day LA
• Krispy Kreme Turns Losing Lottery Tickets into ‘Dough’ — Krispy Kreme Doughnuts with FleishmanHillard
• Subway for Life: Name Change — Subway with FleishmanHillard
• The McDonald’s Time Portal — McDonald's with Golin

Retailers

• 7-Eleven Brings Slurpee to a New Generation — 7-Eleven with Edible
• Add to Heart Premiere — Walmart with Golin, Dentsu
• Here for What Matters — Dollar General with BCW
• Orangetheory Fitness and Coyne PR Remind Moms The Self-Care Isn’t Selfish Through the Mother’s Other Day Movement — Orangetheory Fitness with Coyne PR
• Ready, Set, Strut: Orangetheory Fitness and Coyne PR Bring TikToker Allie Bennett’s #TreadmillStrut to Studios Nationwide — Orangetheory Fitness with Coyne PR

Travel & Tourism

• Destination Canada and Nicole Byer Give Americans a “Crash Course” in Canadian Winter — Destination Canada with Praytell
• Distinctly Dominca, The Luxury of Nature — Discover Dominica Authority with Zapwater Communications
• Explore WinStar — WinStar World Casino and Resort with LDWW
• How a Commitment to DEI and Sustainability Brought Intrepid Travel Back from the Brink — Intrepid Travel with The Sway Effect
• Trainline: Your Ticket to Europe — Trainline with 360PR+

Business-to-Business

Energy And Natural Resources

• A Safer Future for California: Protecting Plans to Underground Powerlines — PG&E with Keadjian Associates, Storefront Political Media
• FPL Brings Energy Savings Tips to Life with the House of Savings — Florida Power & Light Company with rbb Communications
• KSM Project: Navigating Environmental Assessment - and Beyond — PRA Communications
• Powering the Future: Securing an Offshore Wind Contract in New York State — Community Offshore Wind with Global Strategy Group
• Reducing Ag’s Carbon Footprint 1 Million Acres at a Time — Agoro Carbon Alliance with Padilla

Chemicals & Industrials

• India Invests $650M to Solidify North Carolina’s EV Manufacturing Corridor — Epsilon Advanced Materials (EAM) with French | West | Vaughan and The Millerschin Group, an FWV Agency
• Positioning WM as a Sustainability Leader — WM with BCW
• Rapid Robotics "Get Real About Automation" Symposium — Rapid Robotics with G&S

Professional Service Firms

• 2023 Investment Funds Outlook: LP and GP Relations in Flux Amid Economic Volatility — Barnes & Thornburg LLP with Greentarget
• Deloitte: Holiday Shoppers are Back in the Spirit of Spending — Deloitte with Brodeur Partners
• EY Accelerates B2G Business with In-House Think Tank — EY Government & Public Sector with M Booth
• Imagine the Difference: Building B2B Partnerships through Sports Sponsorships — Tata Consultancy Services with Ogilvy PR, Octagon, UM/Redsnap
• Real or Not Real? — Frontify with Fight or Flight

Real Estate & Construction

• Coldwell Banker Dream Campaign 2023 — Coldwell Banker Real Estate with G&S Business Communications
• Kennedy Wilson Brokerage: Culver Steps — Kennedy Wilson Services with The Hoyt Organization
• Skydeck Chicago: Elevating Enthusiasm Post Renovation — Skydeck Chicago with Zapwater Communications

Transportation & Logistics

• AINB Stretch & Manifest 2023 Campaign — DHL Supply Chain
• Opportunities Without Boundaries — DHL Supply Chain
• The Race Towards Self-Driving Success — Venti with PAN Communications

Technology

Consumer Electronics

• Capturing New Frontiers and Audiences – Diffusion and GoPro — GoPro with Diffusion
• Helping Students Make The Grade — Brainly with Bospar
• JBL Authentics Launch Campaign — JBL Harman Industries with Havas

Technology: Hardware

• Introducing: Foundational Fabrics for the Age of AI - Series B Funding — Enfabrica with Wireside Communications
• Unboxing the magic of right-sized boxes — Packsize with Warner Communications

Technology: Software & Services

• Adobe Firefly Launch: Turning Influencers into Interrogators — Adobe with Golin
• CoreWeave Brand Perception Transformation — CoreWeave with Treble Public Relations
• Elevate Efficiency: AI-Powered Supply Chain Solution — Roambee with Warner Communications
• NTT Celebrates World Emoji Day 2023 — NTT with Wireside Communications
• Saving Lives, Together with Federated Learning — Intel with Ketchum

E-Commerce

• DoorDash: Black Food Energy — DoorDash Canada with ruckus Digital
• Get Paid When It Rains: How Sensible Weather Is Changing The Way You Think of Travel and Unpredictable Weather — Sensible Weather with Maverick Creative/Finn Partners
• What’s in a Name? Overstock Becomes Bed Bath & Beyond — Overstock/Bed Bath & Beyond with Method Communications

Healthcare

Consumer Health

• Aleve Asks, Who Do You Take it For? — Bayer with twelvenote, a /prompt. agency
• It's Bigger than Me Inclusive Obesity Care Initiative — Novo Nordisk with FleishmanHillard
• Narcan® Nasal Spray: Ready to Rescue — Emergent BioSolutions with Curation Communications
• The Colgate Totally Honest Initiative — Colgate with BCW
• Tums Fuses Food, Fashion and Heartburn Relief through Limited Edition Tums Bag — Tums/Haleon

Healthcare Providers

• Clinician of the Future: Shaping the Future of Healthcare — Elsevier Health with WE Communications
• OrganEquity: the HBCU and OPO Partnership to Save Black Lives — Meharry, ODAG, & DCI Donor Services with FINN Partners
• The Well by Northwell Health, with Revmade — Northwell Health with Revmade
• Unlocking the Power of Data-Driven Healthcare Marketing Communications — Unlock Health with SLPR Communications
• Women's & Children's Hospital Opening Campaign — University Health with Revive

Medical Technology

• Bank on CBR with Chrissy — Cord Blood Registry with EvolveMKD
• Carta Healthcare: Building Trust in AI for Better Patient Outcomes — Carta Healthcare with Bospar
• Freezing the Competition with iovera° — Pacira BioSciences, Inc. with Coyne PR
• Highwire PR and Definitive Healthcare: Beyond the Numbers – Benchmarking the Extent of the Healthcare Staffing Shortage and Showing a Path Forward — Definitive Healthcare with Highwire PR
• The Making of A Category Leader — Qualtrics with PAN Communications

Pharmaceutical: Rx

• Closing the Gender Gap in Heart Disease with Esperion Therapeutics — Esperion Therapeutics with Ruder Finn
• Cover Your Bases: Alex Rodriguez Teams Up with OraPharma and the League of United Latin American Citizens (LULAC) to Educate Latino Americans About Gum Disease — OraPharma with Coyne PR
• Gr8 Eye Movement: Bringing Eye Health Into Focus — Regeneron with Inizio Evoke Comms
• Seeing Red — Bayer with Real Chemistry & Hill Holiday
• Understand AD - Blue and Frida Felt Become Ecz-tra Special Friends — Sanofi & Regeneron with MMC

Non-Corporate

Associations

• Winner: Champions Of The Truth — News Media Canada with Craft Public Relations

Educational & Cultural Institutions

• Hopewell Ceremonial Earthworks — Ohio History Connection with Fahlgren Mortine
• I Teach 9/11 — The 9/11 Memorial & Museum with Avoq
• MOCA Fall Exhibitions — The Museum of Contemporary Art (MOCA)
• Taking Economic Data and Making it Accessible to the Average Person — USC Lusk Center for Real Estate with The Hoyt Organization
• Wintrust Winterland at Gallagher Way — Marquee Development with Zapwater Communications

Government Agencies

• Connecting Millions of Eligible Households to the Internet they Need — The Federal Communications Commission (FCC) with Porter Novelli Public Services
• From Potential to Prosperity - United Nations LDC5 — United Nations with Hill & Knowlton
• Mental Health Awareness - Suicide Convention Community Conversations — Cook County Department of Public Health with Flowers Communications Group
• Prevent Overdose WA — Washington State Department of Health with C+C
• Unify Ukraine — Polish Development Bank with MikeWorldWide

Not-For-Profit Organizations

• AAA Washington — AAA Washington with Fearey
• Joaquin's First School Shooting — Change the Ref with BCW
• Mobilize Recovery Day of Service — Mobilize Recovery with Cura Strategies
• Stop Child Sexual Abuse on iCloud — Heat Initiative with Bryson Gillette, The Soze Agency
• UnidosUS’s HOME Initiative: Launching a national program to expand homeownership opportunities to four million Latinos — UnidosUS with Global Strategy Group

International

Global Campaign

• #See Diabetes World Diabetes Day 2023 — Dexcom with Allison and Veritas
• Create Real Magic — Coca-Cola with Ogilvy / OpenX
• Expedia Group launches Unpack ‘24, the Trends in Travel — Expedia Group
• Hotels.com serves up the official Room Service Report — Hotels.com
• Victoria’s Secret: The Tour ‘23 — Victoria’s Secret

Multimarket Campaign

• “United. Near and Far.” — Marriott Bonvoy & Marriott Hotels with 160over90
• Hiding in Plain Sight: Deloitte Uncovers the Health Care Gender Toll — Deloitte with Brodeur Partners
• Rise To — Schmidt Futures with Ogilvy
• Russell Reconstitution Campaign — FTSE Russell
• SAG-AFTRA 2023 Negotiations and Strike Campaign — SAG-AFTRA

Canadian Campaign

• The Hockey Jersey — Scotiabank with Rethink
• Aura Freedom ‘For Her’ Campaign — Aura Freedom with Veritas Communications and Forsman & Bodenfors
• Lone River Ranger — Lone River with Narrative
• Replay Arcade — The Coca-Cola Company with Weber Shandwick Canada
• Tim Hortons Boat-Thru — Tim Hortons with Craft Public Relations

Practice Area

Marketing Communications

Business-To-Business Marketing

• Candor and Collaboration Combined Build a Strong Thought Leadership Program — EngageSmart with Quarter Horse PR
• Lenovo Evolve Small — Lenovo with Zeno Group
• Tear the Paper Ceiling — Ad Council with Ogilvy
• The Adobe ‘I Love You, Acrobat’ Campaign — Adobe with Golin
• Using Intelligent Influencer Marketing on LinkedIn to Reach Key Decision Makers — Intel with BCW

Consumer Marketing (Existing Product)

• Birthing PR Success for HRC Fertility — HRC Fertility with Bospar
• Black Hair is Professional — Dove with Ogilvy
• Houndstoothless — Mars Petcare with Weber Shandwick
• Pioneer Project — Bulleit Frontier Whiskey with Manifest
• The Family That Makes Meals Together Prospers Together — Eggland's Best with Coyne PR

Consumer Marketing (New Product)

• Crown Royal Golden Apple Launch — Diageo (Crown Royal) with Taylor Strategy, Starpower, Brand New: A Collective, VaynerMedia, PHD Media, Beyond8
• Cup Noodles Gets in on The Breakfast Club — Nissin with Citizen Relations
• HI-Chew’s Bite-Size Candy Shop Pop-Up — Morinaga America with Sharp Think
• McDonald's Birthday Meals: Grimace's Birthday — McDonald's with Golin
• Peppercomm for Dole Whip® Frozen Treat — Dole Sunshine Company

Inclusive Marketing

• A Fair Shot — H&R Block with Ogilvy
• Air Tahiti Nui Celebrates a Decade of Marriage Equality at 40,000 Feet — Air Tahiti Nui with Zapwater Communications
• Cracker Jack: I Am Cracker Jill — Frito-Lay North America
• mpox Vaccine Awareness — Chicago Department of Public Health with Avoq
• Pride Tape — Scotiabank with Rethink

Integrated Marketing

• Ben Affleck *Officially* Runs on Dunkin' — Dunkin' (Inspire Brands) with MSL, Artists Equity
• Candy Crush Sweet Seat — Candy Crush with The Romans
• No Time to Wait with Kareem Abdul-Jabbar — BMS-Pfizer Alliance with Real Chemistry and Heartbeat
• Planet Fitness’ High School Summer Pass Program — Planet Fitness with ICR and Barkley
• Take Control HIV. Influencing and Impacting Health — Family Health Council of Central Pennsylvania with Gavin

Corporate Reputation

Institutional Image

• Advancing Together — UMass Chan Medical School with Brodeur Partners
• From Slimy Pebble to Solid as a Rock: Enhancing the Reputation of a Leading University — Slippery Rock University with BCW
• Introducing Kellanova: A Bold New Era for a Storied Corporate Brand — Kellanova with Brunswick Group
• Reframing Reputation for DeVry University — DeVry University with MSL
• Sold on Soy: Building Consumer Reputation for Soy — U.S. Soy with MSL

Employee Communications

• Amgen Mission Week 2023, Because It Matters — Amgen
• Championing Engagement Excellence: Endo's Values-Based, Data-Driven Journey — Endo
• Enterprise Strategy — Delta Dental of California
• Step Up for Safety — DHL Supply Chain with Fahlgren Mortine
• Unifying Pfizer Rare Disease During Changing Times — Pfizer Rare Disease with MMC

Employer Branding

• Big company opportunity. Small company attitude. — Post Consumer Brands with Carmichael Lynch Relate
• CareOne: Digital-Driven Nurse Recruitment via Social Media, Reputation Management, and Employer Branding — CareOne with The Bliss Group
• Cooking Up Employer Brand Love — McDonald's of New England with Shift
• Redefining Worth for Experienced Financial Advisors — Edward Jones with Proof Strategies
• Visualizing the future of healthcare innovation — GSK with Hill & Knowlton

Executive Communications

• Chambers' 2023 Media Blitz: From Local to Global Stage — JC2 Ventures with Ruder Finn
• EY Leading the Conversation with The Future Workplace Index — EY with Ruder Finn
• Fasten your Seatbelts - Ushering in the Sustainable Era of Aviation with Eviation’s All-Electric Alice Aircraft — Eviation with Finn Partners
• Navigating Change, Driving Results: KWT's Approach to Elevating Tanger CEO's Voice — Tanger with KWT Global
• Upleveling our Leaders — Delta Dental of California

Capital Markets Communications

• Capital Markets Day — Ford Motor Company with Imagination
• Engagements Are Back. So is Signet Jewelers' Stock Price — Signet Jewelers with The Sway Effect
• From Carnival to the Cloud: Digibee's Journey From Brazil to the Heart of American Innovation — Digibee with bospar
• G Squared: Showcasing Resilience Amidst Industry Change — G Squared with The Bulleit Group
• Taking Jobber from Series D to Media Domination — Jobber with PAN Communications

Engaging Society

Purpose-Driven Branding

• Always Helps Hispanic Students Achieve Their Dreams — Always (Procter & Gamble) with MSL
• BIC’s Back to School Supply Closet — BIC with M Booth
• Listerine Addresses Diversity in Dentistry with The Whoa Collection — Listerine with Hunter
• The Stage Zero Collection — Love & Nudes with Weber Shandwick Canada
• Vote Boldly Initiative — Farah & Farah with Sachs Media

Community Relations

• Carnival Cruise Line Salutes Hometown Heroes with ‘Veterans Week’ Tributes — Carnival Cruise Line with LDWW
• Claritin Aims to Reduce Pollen Levels One Female Tree at a Time with The DiversiTree Project — Claritin/Bayer Consumer Healthcare with Coyne PR
• Found in Translation: The untold story of children who give a voice to generations. — U.S. Bank with Weber Shandwick and McCann Worldgroup
• Living Portrait — Citizens Bank with Ogilvy
• Low Income Fare is Easy (LIFE) — Los Angeles County Metropolitan Transportation Authority with Lee Andrews Group

Corporate Philanthropy and Fund-Raising

• “Don’t Give Up…Don’t Ever Give Up!”: 30th Anniversary of the V Foundation — The V Foundation with Coyne PR
• 75for75 Sports Matter Grant Program — Dick's Sporting Goods with Praytell
• Launching "The Rocket Fund" to End AIDS by 2030 — The Elton John AIDS Foundation with BCW
• Open Your Heart — American Heart Association with Red Summit Productions
• Pendleton Whisky Partners with the Bob Woodruff Foundation for Third Year to Support Veterans — Pendleton Whisky with French | West | Vaughan

ESG Campaign

• Activating the green transition at the individual, organizational and societal level — Deloitte Global with MikeWorldWide
• Comerica Bank Introduces Critical, Community-Driven Resource Center to Underserved Market — Comerica Bank with LDWW
• SeaChange 2030: Sustainability for Good — Thai Union with Hunter
• The Flight Against Climate Change — Honeywell with Finn Partners
• Visit Finland: Find Your Inner Finn — Visit Finland with Zapwater Communications

Public Education

• Aura Freedom ‘For Her’ Campaign — Aura Freedom with Veritas Communications and Forsman & Bodenfors
• Justice for the Yazidi People — Nadia's Initiative with The Levinson Group
• Prediabetes Prevention: Be Your Own Hero — CDC and Ad Council with Avoq
• Take C.H.A.R.G.E. of Battery Safety — UL's Fire Safety Research Institute (FSRI) with Allison
  

Advocacy

Crisis Management

• Making it Right in East Palestine — Norfolk Southern with Weber Shandwick & Jackson Spalding
  
• The Balenciaga Comeback — Balenciaga with The Levinson Group and The Lede Company

Issues Management

• Don't Get It Twisted: How Dee Snider Kissed Off SF Pride — SF Pride with Bospar
• Getting to “Yes”: UPS Sloane & Company Navigate Union Negotiations — UPS with Sloane & Company
• Sandy Hook — Koskoff Koskoff & Bieder with BerlinRosen

Public Affairs

• CCA NC "Save Our Fisheries" Campaign — Coastal Conservation Association of North Carolina with French | West | Vaughan
• Joaquin's First School Shooting — Change the Ref with BCW
• Protecting Earned Wage Access in California — EarnIn with Forbes Tate Partners, Tusk Strategies, Future Majority
• Protecting Patient Access to Virtual Care — Telehealth Access for America with Plus Communications
• War Stories — Brady with BCW

Media Relations

Corporate Media Relations

• A 25th Anniversary Glow Up for Cars.com and Cars Commerce — Cars Commerce with LDWW
• Amplifying the Voices of Today’s Global Workforce — Deloitte Global with MikeWorldWide
• Orkin's Rodent Headlines are Running Rampant — Orkin Pest Control with Jackson Spalding
• Scotiabank widens hiring pool after ditching resume requirement for campus candidates — Plum with The Devon Group
• Strategic Brilliance in PR - Revolutionizing Advantage Solutions’ Communication Landscape — Advantage Solutions with Hot Paper Lantern

Product Media Relations (Consumer Media)

• Bill the Maple — Maple From Canada with Rethink
• Christmas Tree Keg Stand — Miller Lite with Phaedon
• Mackie DLZ Creator Launch — Mackie with Maven PR
• Reframing MS — Novartis with Current Global, Weber Shandwick, IPG PR, FCB Health, and N2 Media
• Ring’s Million Dollar Search for Extraterrestrials — Ring (Amazon) with Hunter

Product Media Relations (Trade Media)

• Destigmatizing AI – Remaking AI in the Workplace to Become the Manager’s Best Ally — Betterworks with Bospar
• Expedia Group's Transformation From Travel to Tech — Expedia with Fight or Flight
• Launch and Awareness Campaign for AITRIOS in North American Markets — Sony Semiconductor Solutions with Hotwire
• Launching Meteomatics into the U.S. Market — Meteomatics with Channel V Media
• Tear the Paper Ceiling — Ad Council with Ogilvy

Digital and Social Media

Digital Campaign

• Allergan Forces of Beauty — Allergan with Lippe Taylor, a /prompt. agency
• Jameson's SPTO (St. Patrick’s Time Off) Desk Decoy — Pernod Ricard USA with Weber Shandwick
• Not So Bloody Mary — Genentech with 21Grams, part of Real Chemistry
• Oscar Mayer Hot Dog Straw — Oscar Mayer with Zeno Group, Johannes Leonardo, The Kitchen, P57
• Radical Ink Up — VSPT with Simplicity

Social Media/Social Networking Campaign

• Chipotle Mexican Grill: From TikTok to Table — Chipotle Mexican Grill with Day One Agency
• Definitely Do Your Taxes — H&R Block with Ogilvy
• How Illumina Created #GenomicsTok  — Illumina with KWT Global
• Lactaid® x Kelis It’s Dairy — Lactaid with Hunter
• Unbox & Discover — Samsung with Ogilvy

Influencer Marketing

• A Life Less Clogged with BIC EasyRinse and Ariana Madix — BIC with M Booth
• Black Wealth Aspirations: The Budgetnista — Prudential
• Lay's #ChipIN or #ChipOUT — Lay's with Ketchum
• Pie Lovers Unite — Schwan's Company with Fast Horse
• The Creamiest Contract — Hellmann's Mayonnaise with Edelman

Branded Journalism

• BMS Oncology: Creatively Orchestrating Patient Content Across a Multi-Product Franchise — Bristol Myers Squibb with Ogilvy Health
• Campbell's Chunky Dares America to Try Their Spiciest Soup Ever — Campbell's Chunky with MSL
• DoorDash: Courageous Conversations — DoorDash Canada with ruckus Digital
• Dunkin' Encourages Americans to Avoid 'FOMO' on National Donut Day — Dunkin' (Inspire Brands) with MSL
• Syngenta’s Story of Feeding the World While Respecting the Earth — Syngenta with Method Communications

Word Of Mouth

• "Whopper, Whopper" Jingle — Burger King with ICR and OKRP
• A Presidential Birthday to Remember — The Carter Center with BCW
• Heinz #Findtheketchupboatguy — Heinz with Zeno Group, The Kitchen
• Snoop Goes Smokeless — Solo Stove with The Martin Agency
• The Cheez-It Stop — Kellanova with Weber Shandwick

Experiential

Guerrilla Marketing

• CeraVe Takes Over New Orleans, Putting the Importance of SPF on Parade — CeraVe with Coyne PR
• Keep It Real Can — Molson Coors Beverage Company with Citizen Relations
• Sally Beauty’s New York Fashion Week Takeover — Sally Beauty with Praytell
• SickKids VS: Heal the Future — SickKids Foundation with Citizen Relations
• Starry Miami Heat Bandwagon — Starry with Golin

Publicity Stunt

• Arthritis Foundation 75th Anniversary Memorable Moment — Arthritis Foundation with Mower
• Kind x Donna’s Purse Snacks — Kind Snacks with Zeno Group
• Little Leaf Farms Leans into the Curve — Little Leaf Farms with 360PR+
• McDonald's Birthday Meals: Grimace's Birthday — McDonald's with Golin
• Shake Shack Presents...The Truffle Table — Shake Shack with Confidant

Special Event

• Ford F-150 Fest — Ford Motor Company with Imagination
• Let's Be Blunt – Jimmy John's Rolls Out an Epic 4/20 Celebration — Jimmy John's (Inspire Brands) with MSL
• Lysol Creates an "Air-aoke" Pop-Up to Fight Germs Spread Via Singing — Reckitt with Hunter
• P&G Battle of the Paddles — Procter & Gamble (P&G) with Taylor, MKTG, Optimum Sports
• The Pepsi 125 Diner — Pepsi with Acceleration Community of Companies (ACC) & Fever

Sponsorship

• “Ultimate NFL Fan Rooms” — Courtyard by Marriott and Marriott Bonvoy with 160over90
• Get Joy Saves Halloween — Get Joy with Sēd Communications
• Pop Tarts: The First Edible Mascot — Kellanova with Weber Shandwick
• Starry: Dial a 3 — PepsiCo Beverages North America – Starry with Golin
• Thayers Takes Skincare to Extreme with X Games Partnership — Thayers with Coyne PR

Trade Show

• Putting AI Center Stage: Dominating global share of voice in tech innovation at QlikWorld — Qlik with Brands2Life
• Standing Out from the AI Crowd — Hewlett Packard Enterprise with Allison
• Unleash Hits The Jackpot — Unlease with Bospar

Specialist Audience

Marketing to Men

• Hard Dew, I Do — Hard Mtn Dew with Golin
• It's Not The Same Without Your Buds — Labatt Breweries of Canada with Veritas Communications
• SAXX Tees It Up with 'The Ball Masters' — SAXX with Zeno Group

Marketing to Women

• 50 Period Heroes in 50 States — Always (Procter & Gamble) with MSL
• The Power of Positive Press — Varsity Brands
• The Tampon Tax Back Coalition — August with SolComms
• The Unbreakable Instrument — Nexxus with Weber Shandwick, Mindshare, Front Row Group, Reach and Burns Entertainment
• Woman Corp — ERA with Ogilvy

Marketing to Youth

• CeraVe Schools Influencers from Around the World to Clear Up Acne Confusion — CeraVe with Coyne PR
• First Barbie Doll with Down Syndrome — Mattel, Barbie with Weber Shandwick
• From Home Ec to Home Eq[uity]: P&G Helps Close the Chore Gap Before It Starts — P&G's Dawn & Swiffer with M Booth
• From the Court to the Course: How Steph Curry Is Changing the Culture of Golf — Steph Curry’s Underrated Golf Tour with French | West | Vaughan
• Sonic Summer Drinks Remix — Sonic (Inspire Brands) with MSL

Marketing to Seniors

• Celebrating 10 Years of Humana Game Changers — Humana with Coyne PR
• Laura Geller Beauty x Wheel of Fortune ft. Vanna White — Laura Geller Beauty with Small Girls PR
• Sanofi and Weber Shandwick Highlight the Dangers of Flu with “The Season” — Sanofi with Weber Shandwick
• Staying in "Tune" to Reach Heart Failure Patients — Novartis Pharmaceuticals with BCW
• The Invisible Woman ft. Ali Wentworth — Laura Geller Beauty with Small Girls PR

Multicultural Marketing

• Beyond Playtime: The Launch of “Latinistas” Dolls Redefines Representation — Purpose Toys with Ten3 Public Relations
• KitKat Iftar Bar — KitKat with Rethink
• Save Legs. Change Lives.™ Spot Peripheral Artery Disease Now — Johnson & Johnson Innovative Medicine with FleishmanHillard
• The Beacons: Illuminating HS Stories — Novartis with IPG PR
• Welcome Home Jars — Kraft Heinz, Kraft Peanut Butter with Middle Child, Kitchen, Carat

Silver SABRE Awards

PR Agency Employee Program

• Belong at Day One Agency — Day One Agency
• RF75 — Ruder Finn
• Shoutouts. Praise. Appreciation. Recognition. Kudos. (S.P.A.R.K.)—Employee Recognition at Real Chemistry — Real Chemistry

PR Agency Citizenship

• Reshaping Lives: Full Circle — Mission Plasticos with TogoRun
• Spool: A new model for a new day. — Spool Marketing & Communication
• The Hopefall: A One-of-A-Kind Visualization of a Life-Changing Sound — American Cancer Society with Real Chemistry

PR Agency Marketing

• How the world’s first AI interns put Codeword on the map — Codeword
• Meet /prompt… the new Lippe Taylor — /prompt/ (formerly Lippe Taylor)
• MMC's Artfully Disruptive Rebrand — MMC
  
• PRep School — Golin
• Salary Transparency— Craft Public Relations

Thought Leadership In PR

• Chosen Circles: How Black and LGBTQ Americans Navigate Health Decision Making — M Booth Health
• How M Booth Turned Allyship Into Action — M Booth
• Layered: A Report on Black Women's Perceptions of Clinical Trials — GCI Health
• Leading at the Intersections 2023 — Powell Tate
• Relaunching an Iconic PR Agency Brand & Thought Leadership — Ogilvy PR