SABRE Awards South Asia 2019 finalists

The 2019 SABRE Awards South Asia 2019 shortlist was selected from among more than 650 entries in this year's competition, which recognizes Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury of more than 28 industry leaders.

The winners will be announced at the SABRE Awards ceremony on July 25 at Shangri-La in Bengaluru. Tickets and tables are available via the PRCAI.

The Diamond SABRE Awards For Excellence In The C-Suite

The SABRE Award for Superior Achievement in Brand-Building

DETTOL BANEGA SWACHH INDIA — DETTOL BANEGA SWACHH INDIA with AvianWE
Driving Purpose - The Mcdonald's Way! — Hardcastle Restaurants Pvt. Ltd. - McDonald's india (West And South) with AvianWE
FUELING A CASHLESS REVOLUTION IN INDIA — Mastercard with Avian WE
Going Against the Tide - Ford Freestyle — Ford India Pvt. Ltd
UNDER ARMOUR INDIA: EARNING FANS, FOLLOWERS, FORTUNE AND FAME IN 48 HOURS — Under Armour with Edelman India Pvt. Ltd

The SABRE Award for Superior Achievement in Reputation Management

Brilliant Moments with Hyundai — Hyundai Motors India with First Partners
Celebrating 70 Years in India — Mondelez India Foods Private Limited with MSL India, Candid Marketing, M-Power Creations
Generating healthy tourism based livelihood opportunities in Northeast India — Airbnb India with Chase India
PNB Back on Track — Punjab National Bank with Genesis BCW
Reputation Management Program for Grofers — Grofers with MSL India

The SABRE Award for Superior Achievement in Research and Planning

Can India stand tall on poor muscle health? — Danone India with First Partners
Claiming the High Chair — Godrej Interio with Adfactors PR
Marie Gold MyStartup — Britannia Industries Limited with Genesis BCW

The SABRE Award for Superior Achievement in Measurement and Evaluation

#RangDeTiranga — Sony Pictures Networks India (SPN) with MSL India
Bio Oil #UnstretchedJourney — Marico with 20:20 MSL
Claiming the High Chair — Godrej Interio with Adfactors PR
Meri Doosri Country — Sony Pictures Networks India (SPN) with MSL India
UnDiscover Australia — Tourism Australia with AvianWE

The SABRE Award for Superior Achievement in Creativity

#Behtar Kal — Saifee Burhani Upliftment Trust with MSL India
Emotional Nutrition — GSK with Genesis BCW
Mangaldeep ‘Temple Run’ — ITC Limited with First Partners
Santro – A Legend is Reborn — Hyundai Motors India with First Partners

Practice areas

Business-To-Business Marketing

AB AAROGYA SAHAYAK HAR SHAHAR MEIN — Tattvan E-Clinic with Media Mantra
DWMPL’s Swach Sansar- A recycling revolution — Deshwal Waste Management Pvt Ltd (DWMPL) with Media Mantra
RISC-V : Against the arms race — Si-Five with Archetype
Saving traditional crop of India — Indian Industrial Hemp Association with Media Mantra

Corporate Image

Brilliant Moments with Hyundai — Hyundai Motors India with First Partners
CAN FOLK ART OIL THE WHEELS OF DEVELOPMENT? — Cairn Oil & Gas Ltd, Vedanta Ltd with Weber Shandwick
Listening is Seeing — Audible with Edelman India
Wings for our girls — Mahindra Group with Adfactors PR
Wooing the Indian millennials — BankBazaar with Adfactors PR

Corporate Social Responsibility

EK NAYI MUSKAAN — Himalaya Lip Care with
Launch of India's First Platelet Donor Community by Godrej HIT — Godrej Consumer Products Limited with
Wings for our girls — Mahindra Group with Adfactors PR

Crisis/Issues Management

Delisting Mauritius as a High-Risk Jurisdiction — Economic Development Board of Mauritius with MSL India
DWMPL’s Swach Sansar- A recycling revolution — Deshwal Waste Management Pvt Ltd (DWMPL) with Media Mantra
LET PEOPLE SPEAK #Nooutsidefoodincinema (F&B crisis) — PVR Cinemas with AvianWE
PNB Back on Track — Punjab National Bank with Genesis BCW
Standing-by Indian Cryptocurrency – Against all odds — WazirX with Value360 Communications

Digital Campaign

#DareToDisconnect — Sennheiser Electronics India Pvt. Ltd. with Genesis BCW
EK NAYI MUSKAAN — Himalaya Lip Care with
Launch of India's First Platelet Donor Community by Godrej HIT — Godrej Consumer Products Limited with
Wings for our girls — Mahindra Group with Adfactors PR

Employee Communications

ABFRL Newsletter: In Touch — Aditya Birla Fashion and Retail Limited with
Innovation Week - Fail Fast Fail Forward — Viacom18 Media Pvt. Ltd. with Orchard Communications
One UltraTech Day — UltraTech Cement with
Viacommunity - #BeSelfish to do good! — Viacom18 Media Pvt. Ltd. with Orchard Communications
What's Up Cipla — CIPLA with Day Dreamers Studio

Employer Branding

Employer Branding at PwC India — Internal client - Talent with
RB Global challenge 2018 — Reckitt Benckiser with AvianWE

Financial Communications

Delisting Mauritius as a High-Risk Jurisdiction — Economic Development Board of Mauritius with MSL India
Securing your uncertainties with Money on the Tap — MoneyTap with Value360 Communications
Shaking it up, the CATMi way — Confederation of ATM Industry (CATMi) with Adfactors PR
Wooing the Indian millennials — BankBazaar with Adfactors PR

Integrated Marketing

#Behtar Kal — Saifee Burhani Upliftment Trust with MSL India
Emotional Nutrition — GSK with Genesis BCW
Say No to Fear and Yes to Safety’ with Nickelodeon’s Together For Good — Viacom18 with

Marketing to Consumers (New Product)

FROM MASSES TO CLASSES – A NEW CONSIDERATION SET FOR HUAWEI — AvianWE with Huawei India
IKEA India Retail Launch — IKEA India with Six Degrees bcw
Jo Malone London Jasmine Sambac and Marigold Launch in India — Jo Malone London with PR Pundit Public Relations Pvt. Ltd.
UNDER ARMOUR INDIA: EARNING FANS, FOLLOWERS, FORTUNE AND FAME IN 48 HOURS — Under Armour with Edelman India Pvt. Ltd
When Content played Solo — Indeed India with Adfactors PR

Marketing to Consumers (Existing Product)

Do you think YOGA can sell more truck lubricants? — Castrol India with Current Global, Ogilvy India, Zee Media, Mindshare
Future-Proof Yourself — Education New Zealand with Genesis BCW
India Needs to Sleep@10 — Godrej Interio with Adfactors PR Pvt. Ltd
Mangaldeep ‘Temple Run’ — ITC Limited with First Partners
UnDiscover Australia — Tourism Australia with AvianWE

Media Relations

DWMPL’s Swach Sansar- A recycling revolution — Deshwal Waste Management Pvt Ltd (DWMPL) with Media Mantra
FROM MASSES TO CLASSES – A NEW CONSIDERATION SET FOR HUAWEI — AvianWE with Huawei India
IKEA India Retail Launch — IKEA India with Six Degrees bcw
Introducing Whole New World Of Entertainment — BookMyShow with Genesis BCW
RED FM on Fleek — RED FM 93.5 with Genesis BCW

Public Affairs/Government Relations

Generating healthy tourism based livelihood opportunities in Northeast India — Airbnb India with Chase India
Har Ghar Bijli — Bihar State Power Holding Company Ltd with Advantage Services
Shaking it up, the CATMi way — Confederation of ATM Industry (CATMi) with Adfactors PR

Public Education

#Behtar Kal — Saifee Burhani Upliftment Trust with MSL India
adidas x Parley, Run For The Oceans — adidas India Pvt. Ltd. with PR Pundit Public Relations Pvt. Ltd.
Busting Crime with AI: An Awakening, from Alwar to Dubai with Staqu — Staqu Technologies with Value 360 Communications
Mangaldeep ‘Temple Run’ — ITC Limited with First Partners
People Affected by Leprosy: You are not alone! — Sasakawa India Leprosy Foundation with First Partners

Social Media Campaign

Bio Oil #UnstretchedJourney — Marico with 20:20 MSL
Make Every Home Safe — Godrej Locking Solutions & Systems with Adfactors PR
Wings for our girls — Mahindra Group with Adfactors PR

Special Event

adidas x Parley, Run For The Oceans — adidas India Pvt. Ltd. with PR Pundit Public Relations Pvt. Ltd.
Blue Planet II Launch — Sony BBC Earth with Avian WE
Meri Doosri Country — Sony Pictures Networks India (SPN) with MSL India
MY STYLE MY PRIDE — BLENDERS PRIDE FASHION TOUR with AvianWE

Industry sectors

Associations

Creating an association of multi-sectoral partners to accelerate road safety in Gurugram — ABInBev with AvianWE
Let there be light — All India Agarbathi Manufacturer’s Association with Adfactors PR
Making e-waste recycling a way of life — International Finance Corporation with AvianWE
Navrangi Re! - #GiveAShit — Viacom18 Media Pvt. Ltd with Orchard Communications, BBC Media Action

Consumer Products/Services

Baareh Mahine Hariyali: Doubling Farmer Incomes in India — ITC Limited with First Partners
Bio Oil #UnstretchedJourney — Marico with 20:20 MSL
DETTOL BANEGA SWACHH INDIA — DETTOL BANEGA SWACHH INDIA with AvianWE
Happy Furniture to You — Pepperfry with MSL India
UNDER ARMOUR INDIA: EARNING FANS, FOLLOWERS, FORTUNE AND FAME IN 48 HOURS — Under Armour with Edelman India Pvt. Ltd

Fashion & Beauty

Aveda India Launch — Aveda with PR Pundit
Re-kindle Gap memories — Gap with Edelman India Pvt. Ltd.
UNDER ARMOUR INDIA: EARNING FANS, FOLLOWERS, FORTUNE AND FAME IN 48 HOURS — Under Armour with Edelman India Pvt. Ltd

Financial & Professional Services

Making e-waste recycling a way of life — International Finance Corporation with AvianWE
PNB Back on Track — Punjab National Bank with Genesis BCW
Shaking it up, the CATMi way — Confederation of ATM Industry (CATMi) with Adfactors PR
Wooing the Indian millennials — BankBazaar with Adfactors PR

Food & Beverage

#WHYCHIPSVIRAT Campaign — Too Yumm! - Guiltfree Industries (RPSG Group) with Mullenlowe Lintas
Celebrating 70 Years in India — Mondelez India Foods Private Limited with MSL India, Candid Marketing, M-Power Creations
Creating an association of multi-sectoral partners to accelerate road safety in Gurugram — ABInBev with AvianWE
Emotional Nutrition — GSK with Genesis BCW
Marie Gold MyStartup — Britannia Industries Limited with Genesis BCW

Healthcare

Ayushman Bharat – Pradhan Mantri Jan Arogya Yojana (PM-JAY) — National Health Agency (NHA), Government of India with AvianWE
DETTOL BANEGA SWACHH INDIA — DETTOL BANEGA SWACHH INDIA with AvianWE
Embrace Your Power” – A Mental Health Campaign — Fortis Healthcare with AvianWE
People Affected by Leprosy: You are not alone! — Sasakawa India Leprosy Foundation with First Partners
Philips Purifier For All Seasons And All Regions — Philips India with AvianWE

Industrial/Manufacturing

BAE Systems’ drive to “Partnering India to Make in India” — BAE Systems with Chase India
Brilliant Moments with Hyundai — Hyundai Motors India with First Partners
Have You Clicked Today — Nissan India with Edelman India
Partnering India to make the country aerospace-ready — Rolls-Royce India & South Asia with First Partners
Yamaha ‘Call of The Blue’ - Calling the biker in you! — Yamaha Motor India with First Partners

Media, Arts & Entertainment

Introducing Whole New World Of Entertainment — BookMyShow with Genesis BCW
LET PEOPLE SPEAK #Nooutsidefoodincinema (F&B crisis) — PVR Cinemas with AvianWE
Listening is Seeing — Audible with Edelman India

Not for Profit

Arming Police with AI to find India’s missing children — Staqu Technologies with Value 360 Communications
Human trafficking no more — Kailash Satyarthi Children’s Foundation with Adfactors PR
Race for 7: Every Life Matters! — Organization for Rare Diseases India (ORDI) with First Partners
Saving India's Cinematic Heritage — Viacom18 Media Pvt. Ltd. with NA

Public Sector/Government

Delisting Mauritius as a High-Risk Jurisdiction — Economic Development Board of Mauritius with MSL India
Generating healthy tourism based livelihood opportunities in Northeast India — Airbnb India with Chase India
Making a UK education attractive to Indian students again! — British Council India with Archetype

Travel & Leisure

100 Years of Hilton — Hilton with Kaizzen
Generating healthy tourism based livelihood opportunities in Northeast India — Airbnb India with Chase India
Hilton Effect - Holding hands with Sundara — Hilton with Kaizzen
Ode to the Last Maharaja — Narendra Bhawan Bikaner with PR Pundit Public Relations Private Limited
UnDiscover Australia — Tourism Australia with AvianWE

Technology

#DareToDisconnect — Sennheiser Electronics India Pvt. Ltd. with Genesis BCW
Chaud Se Lo Chaudi Selfie (Proudly Take Wide-Angle Selfies) — M.B.S. Mobile Private Limited with Genesis BCW
FROM MASSES TO CLASSES – A NEW CONSIDERATION SET FOR HUAWEI — AvianWE with Huawei India
RISC-V : Against the arms race — Si-Five with Archetype
Yeh Diwali HONOR Wali’ (A Diwali with HONOR) — HONOR with Genesis BCW