This week, the Echo Chamber is hosting content from its podcast partner March Communications that puts on the popular Hacks & Flacks podcast. In this episode, Katie Delahaye Paine  — also known as the Measurement Queen — explains how to create a culture of measurement within a PR agency or internal marketing department, and also shares her perspective on the tech businesses use to monitor and measure their work. You can follow Hacks & Flacks on Twitter @hacksflacks. 

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March Communications — the producer of Hacks & Flacks — is the sponsor for the Holmes Report's podcast the Echo Chamber.