The latest PR news from the Holmes Report.
Opinion and commentary from the Holmes Report.
The Holmes Report's Echo Chamber PR show lifts the lid on key stories and trends.
Latest video interviews and campaigns from the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Up close and personal with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
Coverage of the Cannes Lions from the Holmes Report in association with H+K Strategies.
Coverage of the World Economic Forum in Davos.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges around the world.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of healthcare PR and marketing.
Financial communications, sector news and mergers and acquisitions.
Coverage of global corporate reputation and communications news and trends.
Enter our 2017 Global 250 Agency Ranking and/or our 2017 Agencies of the Year competitions now.
The key global benchmark of PR agency rankings, industry size and trends, new for 2016 onwards.
The world's 100 most powerful corporate communicators.
The Holmes Report profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
The Holmes Report comprises an annual book of the best agencies, campaigns, influencers and stories of the year.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
Designed for senior execs to address the critical issues facing the profession. Oct 23-25 in Miami.
Exploring the innovation and disruption that is redefining influence and engagement.
The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.
Bringing together in-house comms leaders with PR firms to discuss critical global issues.
We launched the In2 Innovator 25 in 2013 to celebrate those who have contributed great work or ideas that have pushed our industry forward. The 2014 Innovator 25 now takes another glimpse at our industry’s future, shining the light on those individuals who are shaping what influence and engagement will look like tomorrow. This year’s innovators come from various corners of the industry — creative strategy, digital execution, online sales, storytelling — but together they represent the whole picture of what marketing and communications represents in the modern era.
Like any list, this one has its limitations, and among them is its geographic scope. Because standards of innovation vary from region-to-region, we kept the Innovator 25 2014 focused on the United States. Within the US, however, the innovators are spread across the country: San Francisco, Seattle, Chicago, St. Louis, Dallas and New York are among the cities represented.
This year’s innovators overwhelmingly (65%) identified as working in the field of influence and engagement. Remarkably, only 35% believe the communications/PR industry’s level of innovation is lagging behind other marketing disciplines — compared to the 67% of innovators who called the PR industry “lagging” last year. Moreover, 30% say comms/PR is more innovative than other sectors (compared to 10% last year) — indicating growing optimism within the industry for PR to adapt and thrive in the digital era.
When it comes to innovation, marketing and PR have the greatest opportunity to make an impact around content creation and creative copy, say 33% of the innovators, while social media/online marketing and planning/analytics each fared about 28%. Fifty-percent (both in-house and agency side) report into the CEO of their organizations — up slightly from last year — and one-in-four aren’t part of a reporting structure at all.
The CMO came out on top (63%) as the person who most influences how innovative a brand’s marketing/PR is, meanwhile 32% believe it’s the CEO. Only about 5% said the CCO is most influential over a brand’s innovation in this area. Last year, 43% of the innovators put the CMO in the top slot. The innovators tended to favor San Francisco and New York as places where innovation thrives, but others pointed out that innovation can exist anywhere — and is not constrained by conventional geographic boundaries.
The 25 innovators profiled in this list have evolved the practice, and appreciation, of influence and engagement. In compiling this list, the Holmes Report relied on external nominations and industry input, along with its own editorial research. Accordingly, the innovators were selected based on their:
Where are they now? Updates from the 2013 Innovator 25
Then: Global group director of digital communications and social media at Coca-Cola
Now: VP of social strategy at Spredfast
Then: VP of communications at Trulia
Now: VP of communications at NerdWallet
Then: VP of global communications at BMC Software
Now: Founding and managing member of Vaulting Ventures
Then: US digital practice head at Edelman
Now: President of the Western region at Edelman
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© The Holmes Report 2017