HONG KONG—Communications directors in Asia-Pacific expect their influence to grow over the next two years as they also expand their teams, according to a new study.
The survey, conducted by VMA Group at the Asia-Pacific Communications Summit, polled around 70 communications directors.
It found that over 80% of senior corporate communications managers foresee the influence exerted by their function steadily increasing across the region over the next two years. Around two-thirds of those polled, meanwhile, said that the senior corporate comms executive has a seat on the board or executive committee in their organisation.
In addition, more than half (52%) of senior communications professionals operating in the Asia Pacific region are anticipating growth in their communications function in 2016, according to the research.
And 69% of respondents are open to new career opportunities -— with 62% ‘considering opportunities’ and 7% ‘actively looking’, indicating a passive, yet positive, market.
"This research reinforces what previous market analysis has already highlighted about the local communications market – the future for Asian business is optimistic, and the future of Asian communications looks set for corresponding growth," said VMA Hong Kong head Lisa MacMillan.
Global Communications Report 2016
The definitive annual study of global PR industry size, rankings and trends.