SABRE Awards Africa 2024 Finalists

The 2024 Africa SABRE Awards shortlist includes more than 120 campaigns, selected from over 500 entries in this year's competition, which recognizes Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury of industry leaders.

The 2024 Africa SABRE Awards will take place on May 16 in Abidjan, Cote d'Ivoire.

Diamond Sabre Awards

Company of the year

• Winner: FinGreen: Financial Literacy For All — QNET with Newmark Group Limited

CEO of the year

• Winner: Lagos Blue Rail — Lagos Metropolitan Area Transport Authority (LAMATA)

The SABRE Award for Superior Achievement in Brand-Building

• Changing the world's mind on African innovation — The Milken Institute and the Motsepe Family Foundation with Razor PR / M&C Saatchi Group
• Gogos with Vuma — Vuma with Tribeca Public Relations
• Hilda Baci Cook-a-thon — Hilda Baci with Blanche Aigle Communications
• Kizazi Moto: Generation Fire - Disney - South Africa — The Walt Disney Company Africa with MSL Global South Africa
• The GranBoks — Castle Lager (AB inBev) with Retroviral, Shaun James Film

The SABRE Award for Superior Achievement in Reputation Management

• ICC Women's T20 World Cup — International Cricket Council and Cricket South Africa with Levergy
• Leading the Future of Healthcare — Life Healthcare Group with Ogilvy South Africa
• Powering Progress — Anglo American with Razor / M&C Saatchi Group
• The Hack- Expand Your Hustle  — 9mobile
• The Stories Behind the Numbers — Anglo American SA with ByDesign Communications

The SABRE Award for Superior Achievement in Research and Planning

• Connected Education: How digital technologies can transform education in Sub-Saharan Africa — Vodafone, Vodacom, Safaricom with WE Communications
• MTN x SANEF Media Relief Fund & Upskilling — MTN South Africa with Magna Carta Reputation Management Consultants
• Project Sustaining Isuzu East Africa Market Share and Profile Campaign — Isuzu East Africa with Avid Public Relations

The SABRE Award for Superior Achievement in Measurement and Evaluation

• A new era of Talkability — Razor PR / M&C Saatchi Group
• NARS launch in South Africa — NARS with Ogilvy South Africa
• Project Sustaining Isuzu East Africa Market Share and Profile Campaign — Isuzu East Africa with Avid Public Relations

Geographic

Northern Africa

• Winner: A fully connected world! — Huawei Northern Africa with 35°Nord

Western Africa

• FinGreen: Financial Literacy For All — QNET with Newmark Group Limited
• Hilda Baci Cook-a-thon — Hilda Baci with Blanche Aigle Communications
• Lagos Blue Rail — Lagos Metropolitan Area Transport Authority (LAMATA)
• Taming The Bull — The Presidency
• Zipline’s Thought Leadership Odyssey — Zipline with Newmark Group Limited

Eastern Africa

• Changing the world's mind on African innovation — The Milken Institute and the Motsepe Family Foundation with Razor PR / M&C Saatchi Group
• Elevating Somalia's Global Profile in a Pivotal Year — Hormuud with Woodrow
• I am Recyclable - Boutey Retourne, Boutey Resikle — Yes No Solutions with Coca-Cola & PhoenixEarth Initiative with Zethical
• Now Mauritius is Cooking — Coca-Cola Indian Ocean Islands (CCIOI) with Zethical with CCIOI Marketing Team
• Women Deliver 2023 Advancing Gender Equality Worldwide — Women Deliver with Edelman Africa

Central Africa

• Changing the world's mind on African innovation — The Milken Institute and the Motsepe Family Foundation with Razor PR / M&C Saatchi Group

Southern Africa

• #bokfriday - SA Rugby — SA Rugby with Dialogue Communications
• Back to the Future of Media Relations — Trend Micro with WE Communications
• Drunk Drivers Stay For Free — Aware.org with Clockwork
• The GranBoks — Castle Lager (AB inBev) with Retroviral, Shaun James Film
• When the resounding voice of the employee transforms into the unwavering commitment of the employer — Business Mauritius with Blast BCW

Practice areas

Business-To-Business Marketing

• Giving a new lease of life to a 70 year old organisation — SICR with Blast BCW
• Powering Progress — Anglo American with Razor / M&C Saatchi Group
• SecondSTAX Nigeria Launch — SecondSTAX with Talking Drum Communications

Cause-Related Marketing

• #SpreadSmiles — SPAR Inland with Magna Carta Reputation Management Consultants
• Connected Education: How digital technologies can transform education in Sub-Saharan Africa — Vodafone, Vodacom, Safaricom with WE Communications
• Drunk Drivers Stay For Free — Aware.org with Clockwork
• Enn koudmin — AnAngel with Blast BCW
• World Toilet Day: Recognising a crisis we can't flush away — Unilever (Domestos) with Edelman Africa

Corporate Image

• 20-60 PBG — Phoenix Beverages Group with Zethical with PBL Marketing Team
• Thought leadership: When the Group CEO becomes the driver of meaningful change — Rogers with Blast BCW
• Zipline’s Thought Leadership Odyssey — Zipline with Newmark Group Limited

Corporate Social Responsibility

• Creating hope out of Hopelessness — Of Soul and Joy with Razor / M&C Saaatchi Group
• Gogos with Vuma — Vuma with Tribeca Public Relations
• MTN x SANEF Media Relief Fund & Upskilling — MTN South Africa with Magna Carta Reputation Management Consultants
• Tolaram Science Challenge (TSC) — Lagos Free Zone (LFZ) with Integrated Indigo Limited
• World Toilet Day: Recognising a crisis we can't flush away — Unilever (Domestos) with Edelman Africa

Crisis/Issues Management

• Announcing the most ambitious rhino rewilding programme globally — African Parks with WE Communications
• NIPR Tackling PR Quackery — NIPR, Ministry of Information with Image Merchants Promotion Limited
• Taming The Bull — The Presidency

Digital Campaign

• Comfort Fragrance Release Pouch Launch — Unilever - Comfort South Africa with Ogilvy South Africa
• Marine Protected Areas (MPA) Day 2023 — MPA Alliance with Flow Communications
• Sea of Thieves — Xbox with Clockwork

Employee Communications

• Next Era of Happiness — Pladis 
• Pernod Ricard: The Press Room — Pernod Ricard with Tribeca Public Relations
• Values on wheel — C-Care with Blast BCW

Financial Communications

• Winner: The Stories Behind the Numbers — Anglo American SA with ByDesign Communications

Integrated Marketing

• Drip in the City — Meta with Edelman Africa
• Drunk Drivers Stay For Free — Aware.org with Clockwork
• Kizazi Moto: Generation Fire - Disney - South Africa — The Walt Disney Company Africa with MSL Global South Africa

Marketing to Consumers (New Product)

• A school with an eSports edge — Centennial Schools with ByDesign Communications
• Comfort Fragrance Release Pouch Launch — Unilever - Comfort South Africa with Ogilvy South Africa

Marketing to Consumers (Existing Product)

• #JambojetCupid Valentines Campaign — Jambojet with Engage BCW, Kenya
• CarSpa AI Loyalty Campaign — CarSpa AutoWash (Clifford Regenbaum) with Flow Communications
• Live fresh Live healthy — SoFresh

Media Relations

• 50 Years an Icon — BMW with Clockwork
• Annual Results 2023 - Opting for the Upside — Redefine with Clockwork
• Back to the Future of Media Relations — Trend Micro with WE Communications
• My Shade of Beautiful — Beiersdorf with DNA Brand Architects
• Sounds of Heritage — Tiger Brands with DNA Brand Architects

Public Affairs/Government Relations

• Lagos Blue Rail — Lagos Metropolitan Area Transport Authority (LAMATA)
• The Rockefeller Foundation: Africa Climate Summit 2023 — The Rockefeller Foundation with Edelman Africa
• Torsa launches in South Africa — Torsa with Tribeca Public Relations

Public Education

• Creating hope out of Hopelessness — Of Soul and Joy with Razor / M&C Saaatchi Group
• Gogos with Vuma — Vuma with Tribeca Public Relations
• Marine Protected Areas (MPA) Day 2023 — MPA Alliance with Flow Communications

Social Media Campaign

• #bokfriday - SA Rugby — SA Rugby with Dialogue Communications
• 21st Nelson Mandela Annual Lecture (2023) — Nelson Mandela Foundation with Flow Communications
• MI Cape Town Launch — Mumbai Indians with Ogilvy South Africa

Special Event/Sponsorship

• #CFAOMotorsdrivesKenya — CFAO Motors with Engage BCW, Kenya
• ICC Women's T20 World Cup — International Cricket Council and Cricket South Africa with Levergy
• The Hack- Expand Your Hustle  — 9mobile

Industry sectors

Associations

• Creating hope out of Hopelessness — Of Soul and Joy with Razor / M&C Saaatchi Group
• Sensory Garden for the visually impaired children of Loïs Lagesse Centre-Unveiling the essence of an inspiring project — Rotary Club of Phoenix with Blast BCW

Consumer Products/Services

• Aramanda — Chain Reactions Africa
• Flaunting 100 Colours of Confidence — Unilever (Dove) with Edelman Africa
• World Toilet Day: Recognising a crisis we can't flush away — Unilever (Domestos) with Edelman Africa

Fashion & Beauty

• Clicks Beauty Playground — Clicks with Magna Carta Reputation Management Consultants
• NARS launch in South Africa — NARS with Ogilvy South Africa
• Resikle an bote ek Garnier — BrandActiv with Blast BCW

Financial & Professional Services

• Achieva — Standard Bank with Clockwork
• MoneyMarch campaign — Tala,Kenya with Uncharted PR
• Thought leadership: When the Group CEO becomes the driver of meaningful change — Rogers with Blast BCW

Food & Beverage

• Bread for Bricks — BB Bakeries with Retroviral
• Next Era of Happiness — Pladis 
• Sounds of Heritage — Tiger Brands with DNA Brand Architects

Healthcare

• Amref Health Africa: Africa's Climate Cr[AI]sis — Amref with Edelman Africa
• Empowering Health and Transforming Lives in South Africa — Dexcom, South Africa with Allison
• Leading the Future of Healthcare — Life Healthcare Group with Ogilvy South Africa

Industrial/Manufacturing

• Project Sustaining Isuzu East Africa Market Share and Profile Campaign — Isuzu East Africa with Avid Public Relations
• The NB 2023 PR Story — Nigerian Breweries Plc with Integrated Indigo Limited

Media, Arts & Entertainment

• ICC Women's T20 World Cup — International Cricket Council and Cricket South Africa with Levergy
• Kizazi Moto: Generation Fire - Disney - South Africa — The Walt Disney Company Africa with MSL Global South Africa
• MTN x SANEF Media Relief Fund & Upskilling — MTN South Africa with Magna Carta Reputation Management Consultants

Mining and Extractive Industries

• Powering Progress — Anglo American with Razor / M&C Saatchi Group
• The Stories Behind the Numbers — Anglo American SA with ByDesign Communications
• Torsa launches in South Africa — Torsa with Tribeca Public Relations

Not for Profit/Charities

• Breaking Barriers, Building InclusionAchieving Equity for Children with Disabilities - A Roundtable Discussion — UNICEF Ghana
• Drunk Drivers Stay For Free — Aware.org with Clockwork
• Target Malaria: Disruptive science communication tools for a malaria research project in Africa — Imperial College London

Public Sector/Government

• 100 Days of Impactful PR in Customs Service — Nigeria Customs Service/NIPR with Image Merchants Promotion Limited
• Lagos Blue Rail — Lagos Metropolitan Area Transport Authority (LAMATA)

Technology

• #MTNSummer - Skip to the Good Stuff — MTN South Africa with Magna Carta Reputation Management Consultants
• A fully connected world! — Huawei Northern Africa with 35°Nord
• Forza Motorsport — Xbox with Clockwork
• Sea of Thieves — Xbox with Clockwork
• Zipline’s Thought Leadership Odyssey — Zipline with Newmark Group Limited

Travel & Leisure

• #JambojetCupid Valentines Campaign — Jambojet with Engage BCW, Kenya
• Marriott Bonvoy x Orlando Pirates Themed Room Launch — Marriott International with Ogilvy South Africa