Arun Sudhaman 27 Apr 2017 // 11:02AM GMT
NEW YORK — Kwittken co-founder and chief creative officer Jason Schlossberg has departed, prompting a restructuring of the firm's leadership.
Schlossberg co-founded Kwittken with global chairman and CEO Aaron Kwittken and EVP Gabrielle Zucker 11 years ago, but is understood to be taking on an MD role at digital agency Huge.
"I am extremely proud of what we built together, which I believe is one of the world's elite agencies, made up of incredibly talented individuals," said Schlossberg. "While I'm excited about the next phase of my career, I am equally excited about Kwittken's next phase of growth and development."
Kwittken, which has grown rapidly in recent years to $11m (according to the 2017 Global 250), has realigned into two groups, one focused on brand strategy and one on corporate. Zucker takes charge of the global corporate group while Shanee Goss, who leads New York as executive MD, will oversee brand strategy.
"Jason has been a wellspring of creative inspiration for the entire industry," said Kwittken. "Along with co-founder Gabrielle Zucker, we started something amazing eleven years ago and were fortunate to have worked together for so long. We wish him well with his new job."
The brand strategy group will oversee current and prospective client engagements in the health, wellness, beauty, retail, CPG, luxury, home goods, fashion, consumer technology and lifestyle sectors, among others. The group will also oversee the agency’s growing design studio, brand planning and analytics capabilities across all clients as well as the agency’s integrated communications strategy function, led by group account director Jeff Maldonado.
"We recognize that brands today are starved for agency partners who deeply understand their businesses with asset-driven approaches that are digital by design and truly resonant with what’s happening in the cultural and enterprise zeitgeist," said Kwittken.
The global corporate group will oversee teams specializing in B2B and corporate communications, financial services, asset management, fintech, healthcare, medtech, education, telecommunications and professional services, among others. The group will also oversee the agency’s cross-border work and global client service offerings in the UK, Canada and through affiliates across other regions. As part of this realignment, Kwittken’s wholly-owned London and Toronto offices will report to Zucker.
The corporate group will also house the agency’s special situations group, which focuses on issues and crisis management. Earlier this year, Stephen Gilmore, formerly with Grayling and Glover Park Group, joined the agency as a group account director to oversee the unit.
As part of the realignment, Kwittken has also made a number of promotions in New York. Rita Covey and Dara Cothran become senior account directors, while Monique Krasniqi and Kyra Cyphers become account directors.
"With this new alignment, we will now be able to nurture a more specialty-based approach to serving clients where we have deep experience and passion within certain verticals, but always still under one P&L," added Kwittken. "It also allows our staff to truly pursue their personal passions and work on clients that will benefit most from those interests."