Paul Holmes 01 Apr 2001 // 11:00PM GMT
LONDON, April 2—Weber Shandwick Worldwide has introduced a new suite of research-based tools for its European clients. The suite includes Eurometer, a product designed to help clients qualify results and demonstrate a return-on-investment.
“Public relations has to become more scientific and research-based,” says Lutz Meyer, chief executive of Europe, the Middle East, and Africa for the agency. “Increasingly, clients expect us to quantify the work we do on their behalf. In the past, cost has been a limiting factor, but through the application of technology and the expertise of our sister company SWR Worldwide, we can now offer competitively priced research products.”
Eurometer is comprised of four principal tools including europanel, a permanent panel of 20 Brussels-based “Eurocrats” who will be available for interviews on issues affecting the European Union; europinion, a continent-wide public opinion poll of 1000 residents per country; eurocall, which offers “fast track” surveys on the attitudes of groups of industry experts; and eurofile, which provides breaking news media audits using an online database of national and vertical industry journalists.