Christine Graeff | Influence 100
Charting the future of public relations

Christine Graeff

Director General Communications
European Central Bank
@ChristineGraeff
Germany


As the European Central Bank’s top communications pro, Christine Graeff effectively handles one of the EU’s most challenging, and important, engagement assignments. Under perpetual scrutiny because of continued political instability and economic malaise, Graeff oversees the ECB’s efforts to engage with EU citizens, particularly in terms of communicating the benefits of the Euro. All of which has involved considerable modernization since Graeff arrived at the start of 2013 to oversee media relations, outreach and protocol, multimedia and language services. 

A signal accomplishment has been Graeff’s work to on the 'Single Supervisory Mechanism' — the new financial supervisor for EU countries –for which, she designed the communication governance, contributing to the safety and soundness of the European banking system by increasing financial integration and stability.

Prior to joining the ECB, Graeff spent 12 years with Brunswick, specializing in financial services and rising to the role of partner.