Jerilan Greene | Influence 100
Charting the future of public relations

Jerilan Greene

Global Chief Communications Officer
Yum! Brands
US

@DaringEveryDay

 

Louisville, Kentucky-based Yum! Brands is one of the world’s largest fast food companies, operating brands including Taco Bell, KFC, Pizza Hut and WingStreet. As global CCO, Jerilan Greene has led communications at a time of exceptional international growth, and resulting change in corporate structure and vision. 

Greene served as the lead architect of communications surrounding the separation of Yum’s China business into an independent company. She also was responsible for articulating Yum’s strategy for global growth, as well as its vision, mission and values. In her LinkedIn profile, Green calls herself a “high-energy leader with a passion for coaching individuals and organizations to realize their infinite potential” She also is expert at rising to the occasion when needed, saying she “thrives in situations where the solution has to be found and no precedent exists.” 

Greene has been with Yum in 2011, when she joined he company as VP, corporate communications. She was upped to global CCO in 2016.

What do you love about this industry?
The ever-evolving ways to make an impact.

What are the communications industry's biggest challenges and opportunities?
Playing a meaningful role at the convergence of customer insights and engagement, marketing, PR and communications.

How do you relax or change pace when you're not at work?
Cooking, reading, walking meditation, traveling to new places.

Can you share a book/movie/TV show/podcast that teaches a valuable lesson about PR?
The Storytelling Edge by Joe Lazauskas and Shane Snow.

If I wasn't working in marketing/communications, I would be... 
A surgeon (fixer) or a moviemaker (storytelling) – both of which have aspects of what I do today in communications.