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A committed athlete who has completed an Iron Man triathlon, Runau brings a similar level of dedication to his work for Adidas. In total he has spent more than two decades with the sporting giant, helping the German firm navigate its way to the number two position in the global sports market after its blockbuster merger with Reebok in 2006. In 2019, he was named Spokesman of the Year by German publication PR Report, the fourth time Runau has landed the accolade.
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