The latest PR news from the Holmes Report.
Opinion and commentary from the Holmes Report.
The Holmes Report's Echo Chamber PR show lifts the lid on key stories and trends.
Latest video interviews and campaigns from the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Up close and personal with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
Coverage of the World Economic Forum in Davos.
The Holmes Report's annual analysis of the top reputation crises to rock the corporate sector.
The Holmes Report's annual forecast of trends that will impact the PR world in the year ahead.
Diversity & inclusion trends, views and analysis from the Holmes Report.
Coverage of the Cannes Lions from the Holmes Report in association with ICCO.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website The Holmes Report. Subscribe today!
The Holmes Report's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from the Holmes Report. Subscribe today for the very latest in the world of sports communications.
The Holmes Report's definitive global benchmark of global PR agency size and growth, new for 2018.
The key global benchmark of PR agency rankings, industry size and trends, from 2016 onwards.
The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.
The world's 100 most powerful corporate communicators.
The Holmes Report profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed for senior practitioners to address the critical issues that matter most.
Exploring the innovation and disruption that is redefining influence and engagement.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Bringing together in-house comms leaders with PR firms to discuss critical global issues.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from the Holmes Report. From internships to account executives or directors. See all our PR jobs here.
Content from the Holmes Report's premium partners.
The Innovator 25: Celine Schillinger
In what area of marketing/PR do you see the most innovation?
Social media & online marketing.
How would you describe the communications/PR industry’s level of innovation?
Lagging other industries.
Where do you see the greatest opportunity for marketing & PR to become more innovative?
Who most influences how innovative a brand’s marketing/PR is?
How do you define innovation?
Innovation = taking meaningful risks. Dare do something that has not been done before; do it for a purpose, i.e. to make a difference and contribute.
Most innovative PR/comms campaign you’ve seen in the last 12 months?
Break Dengue, a community of activists against the Dengue disease. Sparked by Sanofi Pasteur with ZN as an agency. Managed by an NGO, driven by a collective of partners, Break Dengue is a multi-channel, multi-stakeholder engagement community aimed at creating new solutions against the dengue disease, by connecting activists around the world. The initiative emerged as a result of deep social listening, using big data and data visualization. Winner of the 2014 Shorty Award for Best Use of Social Media for Healthcare, and 2015 EyeForPharma Award for Most Impactful Emerging Initiative.
What brands and/or agencies are most innovative when it comes to marketing/PR?
ZN (Brussels), Jericho Chambers (London),
Describe a moment in your career that you would consider ‘innovative.’
In 2010, I wrote a letter to my CEO, suggesting the company do more to foster gender balance in the workplace. This email went viral and sparked a social movement that gathered 2,500 co-workers across 50 countries. This made me realize the power of connecting people around a common purpose, using social media, in an inclusive, non-hierarchical mode. I then suggested my company let me apply this "recipe" to a business-related topic. In 2012, I created the first ever 'stakeholder engagement' position at Sanofi, covering both internal and external engagement, at the service of the company's largest business project — a new vaccine against dengue. There, I triggered innovations such as a collaborative newsletter and a community of activists against the disease (250,000 followers on Facebook in less than a year). This has attracted the attention of the new VP in charge of quality. In order to improve quality, companies usually operate in a 'command and control' mode: more procedures, more controls... What if we engaged people around quality? What if there was a social movement of quality activists? This is now my job (since Nov 2014), as head of innovation and engagement for quality. A vital stake for a company that manufactures vaccines.
Who is your mentor and why?
I've met so many inspiring people I could call mentors, it's hard to name just one. They have made me learn and grow, they've challenged me, they've trusted me to act and move forward. The number of thought-provoking people I meet has grown exponentially since I've started using social media. Thanks to them, I keep learning, everyday. It's an amazing journey.
How do you get inspired?
I get inspired by reading from others (blogs, Twitter, Facebook...), by talking with them, by attending conferences... My personal values also inspire me to act the way I do. I believe in connection, diversity and bravery.
Advice for people seeking to bring new ideas, ways of doing things to their organizations?
Get on to social media, now!
In your opinion, what’s the most innovative place in the world?
The communities of change agents, such as Change Agents Worldwide or Corporate Rebels.
What’s your favorite time of day and why?
Walking to my office along the Charles River, early in the morning. It's magical.
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© The Holmes Report 2019