The latest PR news from the Holmes Report.
Opinion and commentary from the Holmes Report.
The Holmes Report's Echo Chamber PR show lifts the lid on key stories and trends.
Latest video interviews and campaigns from the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Up close and personal with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
Coverage of the World Economic Forum in Davos.
The Holmes Report's annual analysis of the top reputation crises to rock the corporate sector.
The Holmes Report's annual forecast of trends that will impact the PR world in the year ahead.
Diversity & inclusion trends, views and analysis from the Holmes Report.
Coverage of the Cannes Lions from the Holmes Report in association with ICCO.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website The Holmes Report. Subscribe today!
The Holmes Report's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from the Holmes Report. Subscribe today for the very latest in the world of sports communications.
The Holmes Report's definitive global benchmark of global PR agency size and growth, new for 2018.
The key global benchmark of PR agency rankings, industry size and trends, from 2016 onwards.
The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.
The world's 100 most powerful corporate communicators.
The Holmes Report profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed for senior practitioners to address the critical issues that matter most.
Exploring the innovation and disruption that is redefining influence and engagement.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Bringing together in-house comms leaders with PR firms to discuss critical global issues.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from the Holmes Report. From internships to account executives or directors. See all our PR jobs here.
Content from the Holmes Report's premium partners.
For being the strategic counselor that CEO Dick Costolo turned to, first, to lead Twitter’s charge towards one billion users; then to build — and execute — on the strategy for Twitter’s bell-ringing moment on the New York Stock Exchange; and now, amid the company’s struggles as a public company, to take over its prized media partnerships as its first chief communications officer. For a refreshingly modest take on a hyped Silicon Valley IPO that shifted the tone from self-congratulatory to humility. And for, even during a highly publicized IPO, acknowledging that communications is not about controlling the world around you.
In what area of marketing/PR do you see the most innovation?
Social media & online marketing
How would you describe the communications/PR industry's level of innovation?
Lagging the others
Where do you see the greatest opportunity for marketing & PR to become more innovative?
Planning & analytics
Who most influences how innovative a brand's marketing/PR is?
How do you define innovation?
Innovation and revolution are close cousins. Innovation, like a revolution, is really a change that’s both dramatic and wide-reaching.
Most innovative PR/comms campaign you've seen in the last 12 months?
The work that T-Mobile has done over the past year with its pricing/positioning campaign has been quite refreshing. John Legere's authenticity and the candor with which they've broken down the competitive options has been remarkable.
What brands and/or agencies are most innovative when it comes to marketing/PR?
I continue to be wowed by the work that GoPro is doing. It’s incredible to see it expand from a hardware company to what’s ostensibly a media empire.
Describe a moment in your career that you would consider 'innovative.'
Many moons ago, I consulted for the Interactive Digital Software Association on ratings for video games. At the time, one idea was to simply copy the MPAA’s ratings, and I think the outcome we pursued instead (which the ESRB still has in place today) was quite innovative, much more descriptive, and really helpful for parents and kids alike.
Who is your mentor and why?
I’ve been fortunate to have had many mentors. One of my mentors, Eric Poché, was a longtime fixture at Zen Hospice Project in San Francisco, where I volunteered for some time. It's almost impossible to teach just how fleeting and precious life can be, but Eric does about as good a job at that as anyone could.
How do you get inspired?
Jogging. It’s my moving meditation.
Advice for people seeking to bring new ideas, ways of doing things to their organizations?
I think what often gets organizations stuck in their ways is just that: the ways themselves. Too often we focus on process instead of outcomes. If you step back and come to a common understanding of what you want to accomplish, then the means become much less consequential.
In your opinion, what's the most innovative place in the world? This could be a city, a venue, a neighborhood, etc.
I do have a soft spot for the San Francisco Bay Area. Its history dating way back to the Barbary Coast times (and even before that) has always been one of disruption and innovation. There is a questioning, revolutionary spirit here that’s hard to find elsewhere.
What's your favorite time of day and why?
Sunset. Growing up on the Pacific, I've always found something really poetically beautiful to have the day punctuated by the sun setting beneath the horizon.
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© The Holmes Report 2019