The latest PR news from the Holmes Report.
Opinion and commentary from the Holmes Report.
The Holmes Report's Echo Chamber PR show lifts the lid on key stories and trends.
Latest video interviews and campaigns from the Holmes Report.
Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR.
Industry-leading analysis of the PR stories that matter.
Up close and personal with leaders from the marketing and PR worlds.
Keeping up with the latest thinking on PR industry expansion.
Coverage of the Cannes Lions from the Holmes Report in association with ICCO.
Coverage of the World Economic Forum in Davos.
The Holmes Report's annual analysis of the top reputation crises to rock the corporate sector.
The Holmes Report's annual forecast of trends that will impact the PR world in the year ahead.
Diversity & inclusion trends, views and analysis from the Holmes Report.
Creative work, trends and views from the global public relations industry.
Dedicated to exploring the new frontiers of PR as it dives deeper into social media, content and analytics.
Our coverage of key technology PR trends and challenges from around the world of digital communications.
From brand marketing to conscious consumerism, coverage of key marketing and PR trends worldwide.
Coverage of global corporate reputation and communications news and trends, from the leading online corporate PR news website The Holmes Report. Subscribe today!
The Holmes Report's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications.
Sports PR news, diversity & inclusion trends, views and analysis from the Holmes Report. Subscribe today for the very latest in the world of sports communications.
The Holmes Report's definitive global benchmark of global PR agency size and growth, new for 2018.
The Holmes Report's annual selections for PR Agencies of the Year, across all of the world's major markets.
The world's 100 most powerful corporate communicators.
The Holmes Report profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.
The most creatively awarded PR campaigns and agencies in the world.
In-depth annual research into the PR industry's efforts to raise creative standards.
The key global benchmark of PR agency rankings, industry size and global trends.
The world's biggest PR awards programme, dedicated to benchmarking the best PR work from across the globe.
The biggest PR conference of the year, a high-level forum designed for senior practitioners to address the critical issues that matter most.
Exploring the innovation and disruption that is redefining influence and engagement.
Unrivalled insight into the world's best PR agencies, across specialist and geographic categories.
Bringing together in-house comms leaders with PR firms to discuss critical global issues.
The PR industry’s most comprehensive listing of firms from every region and specialty
Find the latest global PR and communications jobs from the Holmes Report. From internships to account executives or directors. See all our PR jobs here.
Content from the Holmes Report's premium partners.
The Holmes Report's editorial series published in collaboration with partners.
For turning traditional B2B marketing away from emails and webinars, and instead, towards more authentic exchanges, like using Twitter and LinkedIn to connect and engage. For becoming the cautionary tale of what can happen when big companies, immersed in their way of doing things, are challenged by outside forces. And for pointing out that when executives are on social media, they should use these platforms for true engagement.
In what area of marketing/PR do you see the most innovation?
Social media & online marketing
How would you describe the communications/PR industry’s level of innovation?
About the same as other marketing disciplines
Where do you see the greatest opportunity for marketing & PR to become more innovative?
Social media & online marketing
Who most influences how innovative a brand’s marketing/PR is?
How do you define innovation?
The opposite of autopilot.
Most innovative PR/comms campaign you’ve seen in the last 12 months?
What brands and/or agencies are most innovative when it comes to marketing/PR?
I love what GE is doing to embrace innovation in a 130 year old company. They work with Eric Riess, author of The Lean Startup. They also work with Vayner Media and have embraced digital and social is a BIG way. I love the My Mom Works at GE video!!
Describe a moment in your career that you would consider ‘innovative.’
I spent 13 years in Software Sales at Salesforce.com & Eloqua. I was also an individual quota carrying rep, but I built my Personal Brand — I was the EloQueen and Jilloqua — and then a Social Selling expert as a practitioner. Oracle acquired Eloqua and asked me build a Social Selling program for its 23k Sales professionals. I lasted 10 months and 17 days before I was fired for speaking with a reporter (for the 2nd time). Immediately prior to launching my own company Jill Rowley LLC #SocialSelling, I gave my story to two reporters — Julie Bort at BusinessInsider and Thomas Lee at San Francisco Chronicle.
"I kept fighting the fight. I kept trying. But I was not a C-suite sucker up. Change is hard. You think Larry thinks Oracle needs to change?"
Who is your mentor and why?
I have many mentors including my husband. He knows my strengths, weaknesses, passions and constraints. He is an amazing businessman, husband and father to four. Many of my mentors don’t actually know me personally. I use the web and Social Networks to learn from successful and inspirational business people.
How do you get inspired?
Always Be Learning is one of my mantras. Always be Listening, Always be Learning, Always be Curious.
Advice for people seeking to bring new ideas, ways of doing things to their organizations?
Have the mindset “I’m NOT here to do what’s been done, but to do what’s POSSIBLE and right.”
In your opinion, what’s the most innovative place in the world? This could be a city, a venue, a neighborhood, etc.
I live in the heart of innovation – Silicon Valley
What’s your favorite time of day and why?
My favorite time of the day is when I’m evangelizing and enabling — when I’m communicating my ideas to others and they’re listening and learning. I also really enjoy my morning routine of reading articles, watching videos, listening to podcasts….that come to me via my Social Networks. I do this over coffee b/c Coffee is for Connectors.
"Your sales force is on the brink of EXTINCTION. They have been replaced by search engines and social networks. It’s time to adapt or die."
We feel that the views of the reader are as important as the views of the writer. Please contact us at [email protected]Signup For Our Newsletter Media Kits/Editorial Calendar Jobs Postings Sitemap
© The Holmes Report 2019